Tag: Jill Hamman

Strategy, Discipline, Resourcefulness Drive 14% Increase in Impressions Despite Budget Cut

We applied strategy, discipline and resourcefulness in approaching our 2012 online media plan. Not only did we capitalize on past successes, but we also evolved our tactics to meet current business objectives, optimized placements based on previous campaign results and rigorously tested new opportunities to ensure effectiveness. Moreover, doing all this required us to overcome Read More…