Tag: JoAnn Linder

Authoring Award-Winning Pinnacle Award Entries

We’ve all filled out our share of award submissions and other applications for recognition and wondered why our fabulous campaign didn’t take the top prize.  Why is this? Well for one, remember that the judges are not from Rochester and they only go off what you’ve provided to them.  They were not intimate with the Read More…

Meeting the Challenge: Overcoming Daunting Obstacles to Achieve Rigorous Goals for RSNA 2012

With the primary goal of driving exhibit traffic, Carestream’s Global Marketing Team overcame several daunting obstacles in promoting its presence at the 2012 Radiological Society of North America (RSNA) annual conference in late November. Funding was at the core of these obstacles: The Global Team had a modest promotional budget of $100K. Carestream’s Global Marketing Read More…

What's A Word Cloud?

“Word Cloud”  “Tag Cloud”  “Weighted List” These are terms that all describe the same thing.  A picture or  visual made of words. Since a picture describes this best — view the four samples I created using the words in a recent blog on AMA-Rochester.org that describes our upcoming November 14, 2012 ‘Build On Proven Success‘ Read More…

Build On Proven Success

Learn how to get results that really win! By JoAnn Linder, AMA | Rochester, Vice President Marketing Communications Our breakfast event on November 14 will showcase three ‘Marketer of the Year 2012′ winners. The winning campaigns will be presented, in a case study format, along with the results that helped them win, tips on the Read More…