Tag: Laurie Dwyer

The Consumer Decision Process

Making It Work for You Have you checked your marketing strategy and tactics using the framework of the 5-step Consumer Purchase Decision Process? Ensuring that efforts are in place at every stage will maximize your ability to attract customers, increase the probability of a sale, close the deal, and boost repeat sales. Use the following Read More…

David Meerman Scott Inspires and Educates Rochester Marketers of all Ages

When an internationally recognized author and speaker comes to town, many people and many groups stand to benefit from the experience. According to Laurie Dwyer, professor at the Rochester Institute of Technology, students are certainly among them. That’s why she is urging students from all over the area to be in attendance when David Meerman Read More…