Tag: Leadership

The Power of One (a one-person marketing department, that is)

Carol Sullivan, Marketing Manager, Leveraging Technology LLC As the first person hired by a small business to be responsible for creating, implementing, managing and measuring marketing activities — a one-person marketing department — I need to find ways to get a lot done with minimal resources.  I also need people to bounce ideas off, and Read More…

Connecting, Informing and Advancing

When we ask members why they join AMA | Rochester, one of the most popular responses is NETWORKING.  Whether folks are in search of their next marketing  opportunity in their career or are scoping new clients for their business they see our programming events and networking sessions as a place to get connected.  These events Read More…

Leadership and Marketing – Quotes to Guide

Here are some great quotes and points well taken on leadership, marketing and best business practices.  Some of them you know but I haven’t read them affiliated with these quotes.  I like #1 Listening by Ernest Hemingway, someone I never would have imagined being a Listener. 1. Listening “When people talk, listen completely. Most people Read More…

What's your vision for 2013 and beyond?

One of the AMA marketing publications “Marketing News” recently did a series asking professionals what they think the 5th and 6th Ps of marketing should be…..”Exploring the Fifth and Sixth Ps of Marketing.” The last in the series by Brian Solis proposes that the 6th P be Purpose… interesting. He says, “Regardless of the technology Read More…

Three Pillars for Building Successful Partnerships

By Glenn Caccamise Partnering with other companies and vendors is nothing new, but it is also a great way to improve your brand awareness and consideration by adding indirect feet on the street to your sales force. It’s also equally important to have a great partner experience, just as you would a customer experience, from Read More…

Bourbon Street, Beignets, and Branding

Heidi Marcin, Director of Marketing, Finger Lakes Community College Marketing professionals in the Higher Education sector—nearly a thousand strong—descended upon New Orleans this week for the AMA’s Symposium for the Marketing of Higher Education. Upstate NY colleges were well-represented among both attendees and presenters, with folks attending from The College at Brockport, Nazareth, RIT, (as Read More…

Be Part Of It – Join AMA|Rochester

By Javier Bautista I was first introduced to the American Marketing Association (AMA) as I made a transition from a Process Improvement and Product Development career to one in Marketing Research.  At the time the AMA had partnered with the University of Georgia and others to develop a self-study program in marketing research (Principles of Read More…

Who Loves Ya, Baby?

Clients. Patients. Supporters. Viewers. Alumni. Consumers. Donors. Everyone has customers, even if you call them something else. Whether you’re at a corporation or non-profit, keeping customers happy should be a critical component of your marketing strategy. It’s not enough to know your target audiences anymore. It’s critical to understand how each segment of your customer Read More…