Tag: marketing

Authoring Award-Winning Pinnacle Award Entries

We’ve all filled out our share of award submissions and other applications for recognition and wondered why our fabulous campaign didn’t take the top prize.  Why is this? Well for one, remember that the judges are not from Rochester and they only go off what you’ve provided to them.  They were not intimate with the Read More…

Know the Context of Your Message, Get Better Results

A few weeks ago, I posted a very funny SlideShare about bad ad placements. It was a series of ads either juxtaposed to conflicting content, or happenstance placements of ads next to objects that did not create the best visual. The following week, I found myself listening to Mike Volpe, CMO of HubSpot at a Read More…

Real Time Results.

As marketers we’re always looking for a competitive advantage. Getting better SEO results, more hits on the website, downloads of the white paper, qualified leads, more and better, every day. Figuring out how to create attention for our businesses is the challenge. That’s why I’m so intrigued by the concept of real-time marketing and “newsjacking.” Read More…

David Meerman Scott Inspires and Educates Rochester Marketers of all Ages

When an internationally recognized author and speaker comes to town, many people and many groups stand to benefit from the experience. According to Laurie Dwyer, professor at the Rochester Institute of Technology, students are certainly among them. That’s why she is urging students from all over the area to be in attendance when David Meerman Read More…

Leadership and Marketing – Quotes to Guide

Here are some great quotes and points well taken on leadership, marketing and best business practices.  Some of them you know but I haven’t read them affiliated with these quotes.  I like #1 Listening by Ernest Hemingway, someone I never would have imagined being a Listener. 1. Listening “When people talk, listen completely. Most people Read More…

What’s your favorite Super Bowl commercial gonna be?

Join our review on Wed, Feb 6 at 4 p.m. with John Kucko When I asked a few non-marketing people what their favs were from years past were, it was like a trip down the advertising hall of fame. “I always loved those Budweiser horses playing football,” said my friend Paul. “Nothing beats that Doritos Read More…

Take the Lead!

Closed-loop lead-gen campaign that tied “Marketer of the Year 2012!” By Bob Green, President and CEO, The Verdi Group, Inc. Objective Goal: Generate 1300 qualified leads between April 2011 and December 2011 for Carestream’s line of digital radiography and healthcare imaging information access and storage products and services. Actual: Generated over 1,500 leads (15% over Read More…

Rebranding Success Story

An Agency Perspective Butler Till was honored to receive the AMA | Rochester’s Marketer of the Year Award for the “rebranding of Butler Till”.  At last week’s breakfast I shared a short video about our rebranding efforts.  It includes a behind-the-scenes view of the process we went through to reposition our service offerings, develop a Read More…

Bourbon Street, Beignets, and Branding

Heidi Marcin, Director of Marketing, Finger Lakes Community College Marketing professionals in the Higher Education sector—nearly a thousand strong—descended upon New Orleans this week for the AMA’s Symposium for the Marketing of Higher Education. Upstate NY colleges were well-represented among both attendees and presenters, with folks attending from The College at Brockport, Nazareth, RIT, (as Read More…