When we ask members why they join AMA | Rochester, one of the most popular responses is NETWORKING. Whether folks are in search of their next marketing opportunity in their career or are scoping new clients for their business they see our programming events and networking sessions as a place to get connected. These events Read More…
By Russ McDonald – Vice President Collegiate Relations AMA | Rochester is the only local association providing vibrant marketing programs, networking opportunities, collegiate awards and student volunteer opportunities to our future young marketing professionals in Western New York area universities and colleges. Our participation in promoting AMA Collegiate Chapters makes AMA | Rochester a viable Read More…
By Javier Bautista I was first introduced to the American Marketing Association (AMA) as I made a transition from a Process Improvement and Product Development career to one in Marketing Research. At the time the AMA had partnered with the University of Georgia and others to develop a self-study program in marketing research (Principles of Read More…
We’re a marketing organization, right? So last year we decided it was time we employed the tried and true practices of marketing and sought our members’ and event attendees’ opinions. How are we doing? What would you like from RAMA? We heard resoundingly that you’d like to see us succeed and that there’s a valuable Read More…
Clients. Patients. Supporters. Viewers. Alumni. Consumers. Donors. Everyone has customers, even if you call them something else. Whether you’re at a corporation or non-profit, keeping customers happy should be a critical component of your marketing strategy. It’s not enough to know your target audiences anymore. It’s critical to understand how each segment of your customer Read More…
