By James Mignano Did you know that marketers are some of the least lovable people? With even stockbrokers and lawyers finishing ahead of marketers, it is safe to say that “marketing has a lovability problem.” Last week, Mike Volpe, CMO of HubSpot, was in Rochester to discuss how the role of marketing has shifted as Read More…
Tag: Mike Volpe
The Key Differences between Traditional and Inbound Marketing
By Stephanie Dole The rise of the Internet has led to a huge shift in the marketing landscape over the last decade. Traditional, or outbound, marketing which consists of channels such as print, TV, radio, and telemarketing, has become largely ineffective. Now more than ever, consumers are spending significantly more time on the Internet and Read More…
Communicating – Six Seconds at a Time
Short-form video platforms present a challenge to communicators as well as a creative medium through which audiences can be engaged. By James Mignano As marketers, we need to always be on the lookout for new ways to connect with our audiences in new, engaging ways. The challenge is not only discovering new tools, but also Read More…
Spread the Marketing Love and Win
Next month, AMA |Rochester will be hosting an evening talk with HubSpot CMO Mike Volpe. To help us spread the word about the April 9th event, we will be running a RT (retweet) or mention campaign for two (2) tickets to join Mike for dinner after the event. To Spread the Marketing Love and Win Read More…
