Tag: Paid Search

Chris Navin - CMO of Arca Interactive

Search or Display: Is It an Either/Or Question?

Chris Navin, vice president and chief marketing officer at Arca Interactive, covered a variety of topics related to SEO and display advertising and tailored the discussion to those sitting at the table. A few of the notable nuggets he shared: Get your campaigns running strong first, before you introduce retargeting (both social and search). Retargeting Read More…

Doing more with less…and how it paid off

How the 2013 Pinnacle Award for the Interactive/Mobile category was won. Like most large businesses today, Carestream’s budgets and resources are allocated across multiple departments. For those of you who don’t know, Carestream is a global provider of diagnostic image equipment and healthcare information solutions. In English? …They provide X-rays for the digital age and Read More…