Tag: Pinnacle Award Winner

Authoring Award-Winning Pinnacle Award Entries

We’ve all filled out our share of award submissions and other applications for recognition and wondered why our fabulous campaign didn’t take the top prize.  Why is this? Well for one, remember that the judges are not from Rochester and they only go off what you’ve provided to them.  They were not intimate with the Read More…

Strategy, Discipline, Resourcefulness Drive 14% Increase in Impressions Despite Budget Cut

We applied strategy, discipline and resourcefulness in approaching our 2012 online media plan. Not only did we capitalize on past successes, but we also evolved our tactics to meet current business objectives, optimized placements based on previous campaign results and rigorously tested new opportunities to ensure effectiveness. Moreover, doing all this required us to overcome Read More…

Aligning Social Media Strategies to Global Market Share Opportunities

Much of the growth in the healthcare industry is taking place outside of the United States- yet from 2009 to 2011, Carestream’s social media efforts focused on reaching medical imaging and health IT professionals in the U.S. Recognizing a disconnect between our social strategy and market share opportunity, in 2012 we embarked on a new Read More…

Expanding Awareness of B2B Product with Branding

With the goal of ultimately raising awareness and changing the limited perception of its target audience, Paychex Retirement Services chose to focus first on an important goal – solidifying and exhibiting a strong, well thought out approach to branding. Over the past 40 years, Paychex has been slowly building upon its small business payroll roots, Read More…

Dimensional Party Invitation Delights Guests

By Bob Green, President and CEO, The Verdi Group Unfair competition? Perhaps, but we’ll take a bow anyway! It’s a wine and cheese party—of course the communications are fun and engaging! Every year The Verdi Group invites all of its clients, friends, and family for an evening of celebration—all over the world and here in Read More…

Bold Ideas For Fresh Products

5LINX takes its packaging to a whole new level The Diamond Recruitment kit As a multi-level-marketing company consisting of over 40,000 sales-reps, 5LINX is always looking for new ways to recruit sales reps at all levels. We presented the idea of a high end recruitment piece to our Advisory Council, a board comprised of our leading sales Read More…

Tackling Complex Products with Multiple Campaign Touch Points

The Business Situation In 2011, Brite invested in its BriteStar Managed Services platform by building a state-of-the-art Network Operations Center featuring badged security, the latest network monitoring software and the hiring of additional staff to monitor customer networks remotely. The service offered 24×7 comprehensive IT support, off-loaded tactical support functions, patch management and secured customer Read More…