Tag: Pinnacle Awards & Marketer of the Year

AMA | ROCHESTER ANNOUNCES WINNERS OF 2014 PINNACLE AWARDS and the MARKETER OF THE YEAR 

ROCHESTER, NY, May 22, 2014 — Local area business professionals gathered at the Harro East Ballroom in Rochester on Thursday, May 22, 2014 to celebrate Rochester’s most effective and creative marketing initiatives with the Rochester Chapter of the American Marketing Association (AMA|Rochester). The winners were announced for the 2014 Pinnacle Awards and the 2014 Marketer Read More…

NEWS RELEASE: Rochester Marketing Professionals to Be Recognized at Upcoming Awards Event

Finalists Announced for the AMA|Rochester Pinnacle Awards Twenty-two companies have been named as finalists in the AMA|Rochester Awards competition. Presented by the Rochester chapter of the American Marketing Association (AMA), the awards recognize effective marketing tactics and campaigns with clear objectives, strong strategies, creative implementation, and results. A panel of experienced marketing directors from the Read More…

2014 Pinnacle Awards: Finalists Announced

AMA | Rochester is proud to announce the finalists for the 2014 Pinnacle Awards, featuring the Marketer or the Year Awards. In the For-Profit section, AMA | Rochester is proud to announce the following finalists: Branding Campaign The Verdi Group & Perry Veterinarians — Perry Vet Rebranding Carestream Health — Rebranding Carestream Social Properties B2B Read More…

Authoring Award-Winning Pinnacle Award Entries

We’ve all filled out our share of award submissions and other applications for recognition and wondered why our fabulous campaign didn’t take the top prize.  Why is this? Well for one, remember that the judges are not from Rochester and they only go off what you’ve provided to them.  They were not intimate with the Read More…

Strategy, Discipline, Resourcefulness Drive 14% Increase in Impressions Despite Budget Cut

We applied strategy, discipline and resourcefulness in approaching our 2012 online media plan. Not only did we capitalize on past successes, but we also evolved our tactics to meet current business objectives, optimized placements based on previous campaign results and rigorously tested new opportunities to ensure effectiveness. Moreover, doing all this required us to overcome Read More…

Aligning Social Media Strategies to Global Market Share Opportunities

Much of the growth in the healthcare industry is taking place outside of the United States- yet from 2009 to 2011, Carestream’s social media efforts focused on reaching medical imaging and health IT professionals in the U.S. Recognizing a disconnect between our social strategy and market share opportunity, in 2012 we embarked on a new Read More…

Expanding Awareness of B2B Product with Branding

With the goal of ultimately raising awareness and changing the limited perception of its target audience, Paychex Retirement Services chose to focus first on an important goal – solidifying and exhibiting a strong, well thought out approach to branding. Over the past 40 years, Paychex has been slowly building upon its small business payroll roots, Read More…

Doing more with less…and how it paid off

How the 2013 Pinnacle Award for the Interactive/Mobile category was won. Like most large businesses today, Carestream’s budgets and resources are allocated across multiple departments. For those of you who don’t know, Carestream is a global provider of diagnostic image equipment and healthcare information solutions. In English? …They provide X-rays for the digital age and Read More…

Dimensional Party Invitation Delights Guests

By Bob Green, President and CEO, The Verdi Group Unfair competition? Perhaps, but we’ll take a bow anyway! It’s a wine and cheese party—of course the communications are fun and engaging! Every year The Verdi Group invites all of its clients, friends, and family for an evening of celebration—all over the world and here in Read More…

Everything Rad, Indeed: Carestream’s Blog Reaches New Success Benchmarks

Launched in October 2009, Carestream’s blog, “EverythingRad,” was initially built as a platform to serve multiple purposes for the organization. These included providing a voice for the company’s subject matter experts, inserting the company as being a thought leader in the medical imaging and healthcare IT space, providing helpful information to customers and prospects, and Read More…