Tag: rebranding

Expanding Awareness of B2B Product with Branding

With the goal of ultimately raising awareness and changing the limited perception of its target audience, Paychex Retirement Services chose to focus first on an important goal – solidifying and exhibiting a strong, well thought out approach to branding. Over the past 40 years, Paychex has been slowly building upon its small business payroll roots, Read More…

The Rebranding of RAMA to AMA|Rochester

How K2 Communications helped the Rochester American Marketing Association focus on its own smarter marketing. For over sixty years, the Rochester Chapter of the American Marketing Association has been the only local professional organization run by marketers for marketers. As many of you know, this longevity can be both good and bad for a company‚Äôs Read More…