Tag: Rich Pulvino

Aligning Social Media Strategies to Global Market Share Opportunities

Much of the growth in the healthcare industry is taking place outside of the United States- yet from 2009 to 2011, Carestream’s social media efforts focused on reaching medical imaging and health IT professionals in the U.S. Recognizing a disconnect between our social strategy and market share opportunity, in 2012 we embarked on a new Read More…

Everything Rad, Indeed: Carestream’s Blog Reaches New Success Benchmarks

Launched in October 2009, Carestream’s blog, “EverythingRad,” was initially built as a platform to serve multiple purposes for the organization. These included providing a voice for the company’s subject matter experts, inserting the company as being a thought leader in the medical imaging and healthcare IT space, providing helpful information to customers and prospects, and Read More…

What marketers need to know about Facebook’s Graph Search

By Rich Pulvino On January 15, 2013, Facebook announced the next big feature that is has been plugging away on in its Palo Alto labs—Graph Search. With “search” in the name, many people figured that this was Facebook’s big answer to finally competing with Google. While there are some similarities between what the two can Read More…