Tag: Rochester NY

NEWS RELEASE: Your Customers are Mobile, Why Aren’t You?

For Immediate Release Contact: Stephanie D. Buchbinder, AMA|Rochester, (585) 737-3402 If there’s one thing you should be planning for this year, it’s the impact mobile is going to have on your overall marketing efforts. It doesn’t seem so long ago that we were introduced to the magical world of the Internet. It became the fastest Read More…

Online Giving and Social Media Marketing: Useful Info for Nonprofits

According to the Pew Research Center’s Internet & American Life Project, 72% of online adults use social networking sites. With so many adults using social media, this marketing platform is critical for nonprofit organizations to connect with their fans, donors, volunteers, and prospects. VerticalResponse found that 61% of nonprofits are spending more time on social media compared to Read More…

NEWS RELEASE: WINNERS OF THE 2013 PINNACLE AWARDS

FEATURING MARKETER OF THE YEAR AND COLLEGIATE CHAPTER EXCELLENCE AWARD ROCHESTER, NY, May 17, 2013—Local area business professionals gathered at Colgate Rochester Crozer Divinity School on Thursday, May 16, 2013, to celebrate Rochester’s top marketers with the Rochester Chapter of the American Marketing Association (AMA|Rochester). The winners were announced for the 2013 Pinnacle Awards, the Read More…

Real Time Results.

As marketers we’re always looking for a competitive advantage. Getting better SEO results, more hits on the website, downloads of the white paper, qualified leads, more and better, every day. Figuring out how to create attention for our businesses is the challenge. That’s why I’m so intrigued by the concept of real-time marketing and “newsjacking.” Read More…