Tag: Rochester

Networking Event @ Bar Bantam

Metropolatin Networking @ Bar Bantam Network with Colleagues and make some new contacts at The Metropolitan downtown on Thursday, September 20th! Join us for networking social hour at Bar Bantam on Thursday, September 20th for this month’s Networking Happy Hour. Bring a friend and keep the summer rolling by expanding your network! Don’t forget to Read More…

A Marketing Love Story in Rochester

By James Mignano Did you know that marketers are some of the least lovable people? With even stockbrokers and lawyers finishing ahead of marketers, it is safe to say that “marketing has a lovability problem.” Last week, Mike Volpe, CMO of HubSpot, was in Rochester to discuss how the role of marketing has shifted as Read More…

Communicating – Six Seconds at a Time

Short-form video platforms present a challenge to communicators as well as a creative medium through which audiences can be engaged.  By James Mignano As marketers, we need to always be on the lookout for new ways to connect with our audiences in new, engaging ways. The challenge is not only discovering new tools, but also Read More…

David Meerman Scott Inspires and Educates Rochester Marketers of all Ages

When an internationally recognized author and speaker comes to town, many people and many groups stand to benefit from the experience. According to Laurie Dwyer, professor at the Rochester Institute of Technology, students are certainly among them. That’s why she is urging students from all over the area to be in attendance when David Meerman Read More…

Take the Lead!

Closed-loop lead-gen campaign that tied “Marketer of the Year 2012!” By Bob Green, President and CEO, The Verdi Group, Inc. Objective Goal: Generate 1300 qualified leads between April 2011 and December 2011 for Carestream’s line of digital radiography and healthcare imaging information access and storage products and services. Actual: Generated over 1,500 leads (15% over Read More…

Collegiate Relations 2012 – 2103

By Russ McDonald – Vice President Collegiate Relations AMA | Rochester is the only local association providing vibrant marketing programs, networking opportunities, collegiate awards and student volunteer opportunities to our future young marketing professionals in Western New York area universities and colleges. Our participation in promoting AMA Collegiate Chapters makes AMA | Rochester a viable Read More…