Tag: RSNA 2012

Meeting the Challenge: Overcoming Daunting Obstacles to Achieve Rigorous Goals for RSNA 2012

With the primary goal of driving exhibit traffic, Carestream’s Global Marketing Team overcame several daunting obstacles in promoting its presence at the 2012 Radiological Society of North America (RSNA) annual conference in late November. Funding was at the core of these obstacles: The Global Team had a modest promotional budget of $100K. Carestream’s Global Marketing Read More…