Tag: Social Media

Bourbon Street, Beignets, and Branding

Heidi Marcin, Director of Marketing, Finger Lakes Community College Marketing professionals in the Higher Education sector—nearly a thousand strong—descended upon New Orleans this week for the AMA’s Symposium for the Marketing of Higher Education. Upstate NY colleges were well-represented among both attendees and presenters, with folks attending from The College at Brockport, Nazareth, RIT, (as Read More…

Are You Talking to Me?

Patricia Lipari AMA | Rochester Secretary AMA | Rochester kicked off our events calendar with “Are You Talking to Me?” from Xerox CMO, Christa Carone.  With over 140 people in attendance, the group listened as Christa shared her thoughts on engaging with customers in the most relevant way. Now that technology has leveled the playing Read More…