Tag: Social Media Strategies

Aligning Social Media Strategies to Global Market Share Opportunities

Much of the growth in the healthcare industry is taking place outside of the United States- yet from 2009 to 2011, Carestream’s social media efforts focused on reaching medical imaging and health IT professionals in the U.S. Recognizing a disconnect between our social strategy and market share opportunity, in 2012 we embarked on a new Read More…