Tag: social media

Expanding Awareness of B2B Product with Branding

With the goal of ultimately raising awareness and changing the limited perception of its target audience, Paychex Retirement Services chose to focus first on an important goal – solidifying and exhibiting a strong, well thought out approach to branding. Over the past 40 years, Paychex has been slowly building upon its small business payroll roots, Read More…

Everything Rad, Indeed: Carestream’s Blog Reaches New Success Benchmarks

Launched in October 2009, Carestream’s blog, “EverythingRad,” was initially built as a platform to serve multiple purposes for the organization. These included providing a voice for the company’s subject matter experts, inserting the company as being a thought leader in the medical imaging and healthcare IT space, providing helpful information to customers and prospects, and Read More…

4 Ways to Develop Your Sales Team to Think Like Marketers

Are you looking to get your sales team more aligned with your corporate marketing objectives?  Here are some unique ways to help develop your sales team into contributors for your marketing efforts. 1. Get Social This shouldn’t be hard for sales people, right?  It can be when framed in the context of participating in the Read More…

David Meerman Scott to Speak in Rochester, NY

I remember the day that I first heard David Meerman Scott’s name. During my freshman year as a student of The College at Brockport, I took a Public Relations Principles & Practices course, and enjoyed it quite a bit (considering I might not have known what PR stood for at the beginning). At the end Read More…

Grow Your Professional Network and Sales with LinkedIn

LinkedIn is a professional, social networking tool which can help you build your professional network, drive leads or sales. You just have to know how to use it correctly. Below is an outline of some of the best practices for you to begin utilizing your LinkedIn profile to its fullest. Finish your profile You want to Read More…

Medical Spa Goes “Social”

Helendale Dermatology and Medical Spa Goes “Social” AMA|Rochester 2012 Online Marketer of the Year Under the guidance of Sundance Marketing LLC, Helendale Dermatology and Medical Spa goes “social” to engage with patients on a new level. Social networks, which historically have not been accepted by medical professionals as a vehicle to communicate with patients, are Read More…

Rebranding and Strong ROI For Brite

And a Marketer Of The Year 2012 Award Information Technology is an ever-evolving industry with products refreshing on an 18-month schedule, and the “latest and greatest” can turn the field on its ear. Brite Computers has been delivering computer technology to the Rochester region for more than 28 years, and the company has strived to Read More…

Build On Proven Success

Learn how to get results that really win! By JoAnn Linder, AMA | Rochester, Vice President Marketing Communications Our breakfast event on November 14 will showcase three ‘Marketer of the Year 2012′ winners. The winning campaigns will be presented, in a case study format, along with the results that helped them win, tips on the Read More…