Tag: Speaker Posts

David Meerman Scott Inspires and Educates Rochester Marketers of all Ages

When an internationally recognized author and speaker comes to town, many people and many groups stand to benefit from the experience. According to Laurie Dwyer, professor at the Rochester Institute of Technology, students are certainly among them. That’s why she is urging students from all over the area to be in attendance when David Meerman Read More…

Rebranding Success Story

An Agency Perspective Butler Till was honored to receive the AMA | Rochester’s Marketer of the Year Award for the “rebranding of Butler Till”.  At last week’s breakfast I shared a short video about our rebranding efforts.  It includes a behind-the-scenes view of the process we went through to reposition our service offerings, develop a Read More…

Who Loves Ya, Baby?

Clients. Patients. Supporters. Viewers. Alumni. Consumers. Donors. Everyone has customers, even if you call them something else. Whether you’re at a corporation or non-profit, keeping customers happy should be a critical component of your marketing strategy. It’s not enough to know your target audiences anymore. It’s critical to understand how each segment of your customer Read More…