Tag: Stephanie Dole

The Key Differences between Traditional and Inbound Marketing

By Stephanie Dole The rise of the Internet has led to a huge shift in the marketing landscape over the last decade. Traditional, or outbound, marketing which consists of channels such as print, TV, radio, and telemarketing, has become largely ineffective. Now more than ever, consumers are spending significantly more time on the Internet and Read More…

Calling All Marketers: The Importance of Developing an Effective Mobile Marketing Strategy

Stephanie Dole Mobile marketing has become an increasingly popular topic of discussion in recent years. Surprisingly, though, many companies are still treating mobile as an afterthought. What is it about mobile that makes an investment in mobile strategy so crucial for marketing success? I believe the two most important factors when it comes to mobile Read More…