Just over 24 hours to go until I finally get to see my first Super Bowl LI commercials of 2017. That’s right – when I see the spots during the game, it’ll be the first time I’ve viewed them. No peeking ahead of time on YouTube, industry sites, or social media posts. No spoilers, no Read More…
It’s no longer enough to create a laughable moment between tackles and touchdowns. Instead, Super Bowl advertisers have come to compete in a championship game of their own, vying for a shot to be this year’s AdLand MVP. But which ads are the most effective? And what elements must they have to get results? Read More…
For Immediate Release Contact: Stephanie D. Buchbinder, AMA|Rochester, (585) 737-3402 Did you know that a thirty second commercial during this year’s Super Bowl will likely cost $4 million dollars? For many companies, the Super Bowl is hardly a no-brainer. It might be the most expensive and high risk decision in all of advertising. Nothing compares Read More…
For Immediate Release Contact: Stephanie D. Buchbinder, AMA|Rochester, (585) 737-3402 Did you know that a thirty second commercial during this year’s Super Bowl will likely cost $4 million dollars? For many companies, the Super Bowl is hardly a no-brainer. It might be the most expensive and high risk decision in all of advertising. Nothing compares Read More…
Eighteen years ago when my husband and I were shopping for a new home, we found one on the east side we liked a lot. But it was out of our price range and we figured we had no shot at owning it. “What’s it worth?” I asked my realtor. And to this day his Read More…
Join our review on Wed, Feb 6 at 4 p.m. with John Kucko When I asked a few non-marketing people what their favs were from years past were, it was like a trip down the advertising hall of fame. “I always loved those Budweiser horses playing football,” said my friend Paul. “Nothing beats that Doritos Read More…
