Tag: Tanya Babcock

Volpe has been interviewed about his marketing expertise by the New York Times, Mashable and BBC World News. His “Spread the Marketing Love with Smarter Inbound Marketing” has been presented at forums in the United States and abroad

Spread the Marketing Love and Win

Next month, AMA |Rochester will be hosting an evening talk with HubSpot CMO Mike Volpe. To help us spread the word about the April 9th event, we will be running a RT (retweet) or mention campaign for two (2) tickets to join Mike for dinner after the event. To Spread the Marketing Love and Win Read More…

Super Bowl, Super Villains, First Timers and E-Commerce from the TV

With the teams still being decided for this year’s February 2nd Super Bowl, advertisers are busy getting ready for the big day by showcasing their brands, new products and public relations fodder. The big game day should be filled with a lot of entertainment, both during the game play and during the commercial breaks, even Read More…

Tackling Complex Products with Multiple Campaign Touch Points

The Business Situation In 2011, Brite invested in its BriteStar Managed Services platform by building a state-of-the-art Network Operations Center featuring badged security, the latest network monitoring software and the hiring of additional staff to monitor customer networks remotely. The service offered 24×7 comprehensive IT support, off-loaded tactical support functions, patch management and secured customer Read More…

Know the Context of Your Message, Get Better Results

A few weeks ago, I posted a very funny SlideShare about bad ad placements. It was a series of ads either juxtaposed to conflicting content, or happenstance placements of ads next to objects that did not create the best visual. The following week, I found myself listening to Mike Volpe, CMO of HubSpot at a Read More…

Grow Your Professional Network and Sales with LinkedIn

LinkedIn is a professional, social networking tool which can help you build your professional network, drive leads or sales. You just have to know how to use it correctly. Below is an outline of some of the best practices for you to begin utilizing your LinkedIn profile to its fullest. Finish your profile You want to Read More…

Rebranding and Strong ROI For Brite

And a Marketer Of The Year 2012 Award Information Technology is an ever-evolving industry with products refreshing on an 18-month schedule, and the “latest and greatest” can turn the field on its ear. Brite Computers has been delivering computer technology to the Rochester region for more than 28 years, and the company has strived to Read More…