Tag: The Verdi Group

Dimensional Party Invitation Delights Guests

By Bob Green, President and CEO, The Verdi Group Unfair competition? Perhaps, but we’ll take a bow anyway! It’s a wine and cheese party—of course the communications are fun and engaging! Every year The Verdi Group invites all of its clients, friends, and family for an evening of celebration—all over the world and here in Read More…

"Revolutionary" Campaign Exceeds Response Objectives

By Bob Green, President and CEO, The Verdi Group A working model out of paper? Some thought it wasn’t possible! Carestream Health, Inc. called on the creativity of The Verdi Group to assist with lead generation for its DRX-Revolution Mobile X-Ray System. With the irresistible appeal of a scale paper model, the integrated campaign exceeded Read More…

"Revolutionary" Campaign Exceeds Response Objectives

By Bob Green, President and CEO, The Verdi Group A working model out of paper? Some thought it wasn’t possible! Carestream Health, Inc. called on the creativity of The Verdi Group to assist with lead generation for its DRX-Revolution Mobile X-Ray System. With the irresistible appeal of a scale paper model, the integrated campaign exceeded Read More…

Take the Lead!

Closed-loop lead-gen campaign that tied “Marketer of the Year 2012!” By Bob Green, President and CEO, The Verdi Group, Inc. Objective Goal: Generate 1300 qualified leads between April 2011 and December 2011 for Carestream’s line of digital radiography and healthcare imaging information access and storage products and services. Actual: Generated over 1,500 leads (15% over Read More…

Rebranding and Strong ROI For Brite

And a Marketer Of The Year 2012 Award Information Technology is an ever-evolving industry with products refreshing on an 18-month schedule, and the “latest and greatest” can turn the field on its ear. Brite Computers has been delivering computer technology to the Rochester region for more than 28 years, and the company has strived to Read More…

Build On Proven Success

Learn how to get results that really win! By JoAnn Linder, AMA | Rochester, Vice President Marketing Communications Our breakfast event on November 14 will showcase three ‘Marketer of the Year 2012′ winners. The winning campaigns will be presented, in a case study format, along with the results that helped them win, tips on the Read More…