Tag: Web

why your employees should be using LinkedIn

Forbes: 18 Reasons Why You Need Every Employee Using LinkedIn Every Day

Corporations are finally waking up to the fact that they need to engage all their people in social media. The impact of social media on a company’s brand is monumental, and it affects everyone throughout your organization – from the entry-level millennials you just hired to your CEO. Senior management often balks at the need Read More…

Are you LinkedIn for business? You should be. Find out why.

42 LinkedIn Inside Sales Tips eBook

Did you know LinkedIn performs 7 times better than email in some cases? The 42 LinkedIn Inside Sales Tips eBook will tell you how, along with other tips to help you drive new business. Learn critical practices to help you connect better with prospects and customers and increase revenue. Grab your copy of the eBook Read More…

Use eye-catching imagery for the cover image.

Tips for a Top LinkedIn Company Page

Tina Clark Manager, Digital and Social Media Strategy, Roberts Communications http://www.robertscomm.com/ Linkedin has evolved as a top social channel for business content. Beyond recruiting, it provides a platform for thought leadership and engagement. With over 380 Million members from over 200 countries, LinkedIn is a crucial tool to drive awareness of your company and connect Read More…

Are you LinkedIn for business? You should be. Find out why.

Leverage LinkedIn to Increase Corporate Value & Business Development

PRESS RELEASE For Immediate Release Contact: Katie Kilfoyle Remis, AMA|Rochester Mobile: 585.729.2204 Email Katie Kilfoyle Remis Rochester NY – Traditionally marketers have driven the social media strategy, however, with stakeholders online, executives should be, too.  On Oct. 6, LinkedIn Master and National CEO Consultant, D.B. Wienke, will explain how executives can use LinkedIn to speak Read More…

Are you LinkedIn for business? You should be. Find out why.

C-Suite Should Be Social to Increase Company Value

Your stakeholders are online and your executives should be, too. Bring your C-suite executives with you to AMA | Rochester’s special education event to learn how to be strategically social from LinkedIn Master and National CEO Consultant, D.B. Wienke on Oct. 6. Wienke, who is also a a national consultant to CEOs and a former Read More…

The Consumer Decision Process

Making It Work for You Have you checked your marketing strategy and tactics using the framework of the 5-step Consumer Purchase Decision Process? Ensuring that efforts are in place at every stage will maximize your ability to attract customers, increase the probability of a sale, close the deal, and boost repeat sales. Use the following Read More…

Good News for Websites in 2014

In the ever-changing world of the WWW, this is a great time to evaluate your website. Content Management Systems (CMS) are better then ever. A CMS can allow you to easily: Make updates and changes Write blogs Add videos and photos The use of WordPress CMS has made it possible to have many features incorporated into Read More…

Calling All Marketers: The Importance of Developing an Effective Mobile Marketing Strategy

Stephanie Dole Mobile marketing has become an increasingly popular topic of discussion in recent years. Surprisingly, though, many companies are still treating mobile as an afterthought. What is it about mobile that makes an investment in mobile strategy so crucial for marketing success? I believe the two most important factors when it comes to mobile Read More…

The Five Truths of Content Marketing

It was my privilege last week, to be the guest speaker on a webinar for the Rochester, NY Chapter of the American Marketing Association (AMA). I always appreciate the opportunity to connect with other AMA members, as they are passionate about what they do and have an uncommon desire to learn new things. I’ve found that presentations Read More…