---
title: 5 Principles of Effective Logo Design
description: "A good logo should convey the intended message to your audience without additional explanation or context, according to Brand Profiles. Here are their 5 principles of effective logo design. You can read the complete article here. Simplicity: less is more Memorable: make it stick Timeless: strive for longevity Versatile: flexible to look good on today’s Read More…"
---

[Blog - AMA | Rochester](https://www.ama-rochester.org/blog)

# [5 Principles of Effective Logo Design](https://www.ama-rochester.org/blog/2015/08/13/5-principles-of-effective-logo-design)

 Written by [AMA Rochester](https://www.ama-rochester.org/blog/author/chris-stocking-president-ama-rochester-1) | Aug 13, 2015, 9:55:47 AM

A good logo should convey the intended message to your audience without additional explanation or context, according to Brand Profiles. Here are their 5 principles of effective logo design. You can read the complete article [here](http://www.brandprofiles.com/5-principles-of-effective-logo-design).

1. Simplicity: less is more
2. Memorable: make it stick
3. Timeless: strive for longevity
4. Versatile: flexible to look good on today’s digital devices as well as print
5. Relevant & Appropriate: appeals to your particular target audience

 

Want to go deeper? Read ‘[65 expert logo design tips](http://www.creativebloq.com/graphic-design/pro-guide-logo-design-21221)’ at Creative Blog. It also includes resources for free fonts and online design sites.

[View full post](https://www.ama-rochester.org/blog/2015/08/13/5-principles-of-effective-logo-design)

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