Social Media Returns to its Roots

Nicole Vandenbergh, Social Media Coordinator at CGI Communications shares her insider insights on what it takes to make it in today’s social media society. Nicole will be featured as a panelist for AMA Rochester’s lunch seminar: Positive Customer Experience through Social Media. A few weeks ago, Snapchat unveiled an update that sent users into a Read More…

Tide Ad

It’s a #TideAd

I’m a big fan of this idea we call Effectivity at Partners + Napier. It’s our fundamental belief that the better the creative, the better the business result. Effectivity isn’t some pie-in-the-sky, “marketing-ese” ideology. It’s backed by some serious data science. Where did the science come from? Where all great things come from – beer! Read More…

5th Annual Collegiate Conference

AMA | Rochester Collegiate Relations 5th Annual Collegiate Conference February 23, 2018 AMA | Rochester Collegiate Relations is the only WNY professional marketing association that provides a full day Conference and Career Fair for WNY Colleges and Universities students enrolled in Business Programs. The Conference provides a venue for business professionals and students to discuss Read More…

3 Things I Learned Judging Logos from Alaska

Get the inside scoop straight from an experienced awards judge. It’s award entry season! Numerous local and national shows have sent their “Call for Entries” out. That means project managers, creative directors, account supervisors, marketing interns and anyone with a little free time at agencies and in-house departments will scrambling to gather the “Background, Strategy, Read More…

Collegiate Conference

AMA Rochester Collegiate Relations Student Marketing Campaign Competition

AMA Rochester Professional Chapter 5th Annual Collegiate Conference will be held at Brook Lea Country Club on February 23, 2018. At the Conference morning session the winners of Student Marketing Campaign Competition will be announced. The sponsor for the 5th Annual Collegiate Conference Student Marketing Campaign Competition is Charles Schwab & Company Rochester Office. The Read More…

That’s A Wrap

  It's a wrap! Thank you to everyone that submitted their campaigns and joined us for AMA|Rochester Pinnacle… Nai-post ni AMA Rochester noong Martes, Mayo 23, 2017 Read More…

lauren dixon tom proietti

AMA | Rochester Collegiate Relations

AMA Rochester Collegiate Relations 4th Annual Collegiate Conference will be held on February 24th at Brook Lea Country Club. The conference is supported and sponsored through funding from Niagara University – College of Business Administration, Rochester Institute of Technology – Saunders College of Business, St John Fisher College – School of Business, SUNY College at Read More…

super-bowl-commercials

Twas the Night Before Advertising Christmas

Just over 24 hours to go until I finally get to see my first Super Bowl LI commercials of 2017. That’s right – when I see the spots during the game, it’ll be the first time I’ve viewed them. No peeking ahead of time on YouTube, industry sites, or social media posts. No spoilers, no Read More…

What Makes a Super Bowl Ad Effective?

It’s no longer enough to create a laughable moment between tackles and touchdowns. Instead, Super Bowl advertisers have come to compete in a championship game of their own, vying for a shot to be this year’s AdLand MVP. But which ads are the most effective? And what elements must they have to get results?   Read More…

What everyone is still getting wrong about social media

It’s 2017 and I can’t believe I still have to tell people this. I hear “I want to get better at social media” or “we need more customers so we need to amp up our social media.” Stop just stop. This is like that quote from Louie Armstrong when he was asked “What is Jazz?” Read More…