That’s A Wrap

  It's a wrap! Thank you to everyone that submitted their campaigns and joined us for AMA|Rochester Pinnacle… Nai-post ni AMA Rochester noong Martes, Mayo 23, 2017 Read More…

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AMA | Rochester Collegiate Relations

AMA Rochester Collegiate Relations 4th Annual Collegiate Conference will be held on February 24th at Brook Lea Country Club. The conference is supported and sponsored through funding from Niagara University – College of Business Administration, Rochester Institute of Technology – Saunders College of Business, St John Fisher College – School of Business, SUNY College at Read More…

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Twas the Night Before Advertising Christmas

Just over 24 hours to go until I finally get to see my first Super Bowl LI commercials of 2017. That’s right – when I see the spots during the game, it’ll be the first time I’ve viewed them. No peeking ahead of time on YouTube, industry sites, or social media posts. No spoilers, no Read More…

What Makes a Super Bowl Ad Effective?

It’s no longer enough to create a laughable moment between tackles and touchdowns. Instead, Super Bowl advertisers have come to compete in a championship game of their own, vying for a shot to be this year’s AdLand MVP. But which ads are the most effective? And what elements must they have to get results?   Read More…

What everyone is still getting wrong about social media

It’s 2017 and I can’t believe I still have to tell people this. I hear “I want to get better at social media” or “we need more customers so we need to amp up our social media.” Stop just stop. This is like that quote from Louie Armstrong when he was asked “What is Jazz?” Read More…

Answers in Action

Officially launched on May 16, 2016, the American Marketing Association (AMA) revealed its new brand positioning and visual identity to chapter leaders at the 2016 AMA Leadership Summit in Chicago. As a result, you may have noticed, AMA | Rochester has begun rolling-out the new brand across our digital media platforms incorporating the new brand identity, Answers in Action, Read More…

2016 Pinnacle Awards Highlights

Thanks to our sponsors and attendees for celebrating the amazing work and talent of our local community. The Pinnacle competition and awards event set new benchmarks for the number of entries – 113 – and number of attendees – more than 200 people! Congratulations to Dixon Schwabl, Linchpin Strategy and all the other marketing superstars who received Read More…

Congratulations to the Winners of 2016 AMA | Rochester Pinnacle Awards!

Congratulations to all the smart and creative marketing people who went home with AMA |Rochester Pinnacle Awards! The competition and event were a smashing success – setting new records for the number of entries and number of attendees at the festive gathering! Non-Profit Marketer of the Year: Dixon Schwabl for Villa of Hope’s Inaugural Gala Read More…

Announcing Our Fantastic Finalists for 2016 Pinnacle Awards!

Every year, the competition for AMA|Rochester’s Pinnacle awards gets fiercer. This year was no exception, with a record-breaking 113 entries! It’s challenging to develop marketing tactics and campaigns that are both creative and effective. Yet, according to the judges, Rochester area marketers knocked it out of the park. “Many of the entries were really on Read More…

AMA | Rochester's Collegiate Relations 3rd Annual Professional Chapter Collegiate Conference

Another successful AMA | Rochester Collegiate Relations Conference ended with many positive reviews. This year the AMA brought together the best and brightest students from sponsoring colleges and universities Nazareth College’ School of Management, Saunders College of Business, St. John Fisher College, and Niagara University for an exciting day that culminated with a business case competition for Garber Automotive (congrats again Read More…