2021 Pinnacle Award Winners

AMA Rochester Hosts In-Person Pinnacle Awards Event; Announces 2021 Winners & Marketer of the Year

Rochester, NY (June 24, 2021) – The Rochester Chapter of the American Marketing Association (AMA Rochester) held its annual Pinnacle Awards live and in-person on June 23rd. The event was held at Comedy@the Carlson.

The Pinnacle Awards is an annual event hosted by AMA Rochester where local marketers are recognized for their program strategy, tactics, creative – and importantly results. This year, nearly 100 entries were submitted, reviewed, scored and ranked by the AMA Columbus chapter.

Local Rochester media veteran Norma Holland served as the Pinnacle Awards event host and announced winners in 24 categories, including the coveted Marketer of the Year Award.

The 2021 Marketer of the Year Award winners honoring outstanding overall strategy, creative and results are:

  • For Profit: First American Equipment Finance
  • Not-for-Profit: Villa of Hope

In addition to the many tactical category winners and the Marketer of the Year, 3 winners were announced for the 2021 Resiliency Award. Added last year, this category recognizes the extraordinary efforts taken by marketing professionals as they rose to meet the many challenges presented by COVID-19. The Resiliency Award winners are:

  • For Profit: Coast Professional, Inc. for their contact tracing campaign. The company saw an opportunity to employ their strategic call center services to assist state and local governments in helping to curtail the spread of COVID-19 and to support the communities in which they work and live.
  • For Profit: First American Equipment Finance developed a Connecting C-Levels campaign to connect peers in the healthcare industry directly to discuss the many challenges faced during the pandemic via virtual roundtable series.
  • Not-for-Profit: McDougall Communications partnered with the Center for Ocular Research & Education to get the word out about contact lenses and COVID-19, along with comprehensive guidance for wearers.
Category Winners Submissions
Annual Report Flynn Canandaigua National Corporation Annual Report
B2B Integrated Marketing CarestreamNDT

First American Equipment Finance
Carestream NDT HPX-DR Non-Glass Product Launch

Fresh Perspectives Campaign
B2C Integrated Marketing McDougall Communications

Contact Lenses & COVID-19: Turning the Tide of Misinformation

New Wave New York Campaign
Best in Branding EPI

Empowering People's Independence

Corporate and Product Rebrand
Collateral Villa of Hope

First American Equipment Finance

The Verdi Group
Champion of Hope Society

Fresh Perspectives Campaign

Panasonic IIoT eBook
Digital Marketing Mason Digital Karma Water Product Launch
Direct Mail The Verdi Group One Tool is All You Need: Carestream
Influencer Marketing First American Equipment Finance Out with the In-Person, In with the Influencer
Internal Communications First American Healthcare Finance Direct Sales 2021 Kickoff Meeting
Most Improved Tactic Ardent Learning

First American Equipment Finance
Prospecting Email Campaign

New Year, New Approach, Lasting Impression
Organic Social Media Rubino’s Italian Foods Italian Cookie Rainbow Layer Beer Collaboration
Paid Search and/or Display ITX Corp. GRE - Paid Search Campaign
Paid Social Media Brandmint

Site Hub
New Wave Energy Campaign

3X Free Promo
Print Piece Manning & Napier

Villa of Hope
Impact Print Piece

Villa Program Brochures
Product Launch The Verdi Group Carestream DRX-Compass
Small Budget Campaign 29 Design Studio

Ardent Learning

First American Equipment Finance

Ardent eBook Campaign

Fresh Perspectives Campaign
Small Business Campaign McDougall Communications

Restoring Contact Lens Confidence in a Global Pandemic

Temporary Staffing Awareness Campaign
Special Event 29 Design Studio

Manning & Napier

COVID Webinar
Tradeshow Marketing eHealth Technologies 2020 Virtual AHIMA Conference
Video (online, broadcast) Brandmint Keep It In The Pocket
Lights Out
Bud Light Beauties
Website Villa of Hope

First American Equipment Finance
Villa Website

17 Websites into 1



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