2022 Pinnacle Award Winners

AMA Rochester Hosts 10th Annual Pinnacle Awards Event; Announces 2022 Winners & Marketer of the Year

Rochester, NY (June 15, 2022) – The Rochester Chapter of the American Marketing Association (AMA Rochester) held its annual Pinnacle Awards on June 15th at Comedy@the Carlson. This year marked the 10th anniversary of the event.

The Pinnacle Awards is an event hosted by AMA Rochester where local marketers are recognized for their program strategy, tactics, creative – and importantly results. Earlier this year, 110 entries were submitted from both for profit and not-for-profit companies in the Rochester region.

Local Rochester businessman and comedian David Mammano served as the emcee and announced winners in 28 categories, including the coveted Marketer of the Year Award.

The 2022 Marketer of the Year Award winners, honoring outstanding overall strategy, creative and results are:

  • For Profit: First American Equipment Finance
  • For Profit: Flynn
  • Not-for-Profit: Villa of Hope

The 2022 Resiliency Award winners, recognizing the extraordinary efforts taken by marketing professionals as they rose to meet the many challenges presented by COVID-19 are:

  • For Profit: Cerion Nanomaterials for their strategic approach to trade shows in 2021 that addressed the challenges that COVID presented with creative, interactive measures that provided opportunities for safe personal engagement.
  • Not-for-Profit: McDougall Communications partnered with the Contact Lens Institute (CLI) to break through the negative narrative about contact lenses and COVID-19, and instead spread positive information about lifestyle, healthcare and vision to reinvigorate the industry.
Category Winner Submission
Annual Report First American Equipment Finance

Villa of Hope
FA Impact Report

“I Found Hope”
B2B Integrated Marketing The Verdi Group

First American Equipment Finance
Panasonic Logiscend ABM Pilot

Hyper-focused YMCA Journey
B2C Integrated Marketing CountryMax Stores

Villa of Hope

Monroe Community College
Canning with CountryMax

“I Found Hope”

MCC Summer Campaign
Best Campaign Rejected by a Client Flynn Quest Diagnostics
Best in Branding Flynn

29 Design Studio
Plum Life

City of Geneva
Broadcast Video Flynn Dick’s House of Sport Teaser Video
Collateral CountryMax Stores CountryMax Winter Bird Guide
Collateral/Print Piece CountryMax Stores

Villa of Hope
CountryMax Canning Guide

Value Report
Digital Marketing First American Equipment Finance Choice Career Campaign: Putting the Recruit First
Direct Mail ADMAR Construction Equipment & Supplies ADMAR Golf Box
Influencer Marketing Brandmint New Wave Energy: Buffalo Bills QB Josh Allen
Internal Communications First American Equipment Finance The FAEF
Market Research Brandmint Innovation Square
Most Improved Tactic First American Equipment Finance Rochester’s Best Kept Secret
Organic Social Media Brandmint Innovation Square
Packaging 29 Design Studio Brewery Ardennes
Paid Search and/or Display Flynn Quest Direct
Paid Social Media The Bonadio Group

Construction Campaign

Advancing Dialysis
Product Launch McDougall Communications (with Truth Collective) Game On, Presbyopia: CooperVision Introduces MyDay Multifocal
Radio Commercial Brandmint New Wave Energy Audio Campaign
Small Budget Campaign Brandmint Innovation Square Lease Up
Small Business Campaign McDougall Communications

29 Design Studio

Alerting the World to MADE: Mask Associated Dry Eye

The Green Cow Reopening

Innovation Square Conversion Campaign
Special Event First American Equipment Finance

McDougall Communications
Dental Panel Discussion Series

WCO Virtual Event on Myopia Management
Tradeshow Marketing Cerion Nanomaterials Navigating the Challenges of COVID-19 for In-Person Events
TV Commercial Flynn Canandaigua National Bank & Trust Wealth Management “A New Picture”
Video First American Equipment Finance

Villa of Hope
YMCA Client Video

Rachel’s Success
Website EPI

The Strong Museum


Empowering People’s Independence


Makeway Website

Plum Life



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