AMA Rochester Hosts 10th Annual Pinnacle Awards Event; Announces 2022 Winners & Marketer of the Year
Rochester, NY (June 15, 2022) – The Rochester Chapter of the American Marketing Association (AMA Rochester) held its annual Pinnacle Awards on June 15th at Comedy@the Carlson. This year marked the 10th anniversary of the event.
The Pinnacle Awards is an event hosted by AMA Rochester where local marketers are recognized for their program strategy, tactics, creative – and importantly results. Earlier this year, 110 entries were submitted from both for profit and not-for-profit companies in the Rochester region.
Local Rochester businessman and comedian David Mammano served as the emcee and announced winners in 28 categories, including the coveted Marketer of the Year Award.
The 2022 Marketer of the Year Award winners, honoring outstanding overall strategy, creative and results are:
- For Profit: First American Equipment Finance
- For Profit: Flynn
- Not-for-Profit: Villa of Hope
The 2022 Resiliency Award winners, recognizing the extraordinary efforts taken by marketing professionals as they rose to meet the many challenges presented by COVID-19 are:
- For Profit: Cerion Nanomaterials for their strategic approach to trade shows in 2021 that addressed the challenges that COVID presented with creative, interactive measures that provided opportunities for safe personal engagement.
- Not-for-Profit: McDougall Communications partnered with the Contact Lens Institute (CLI) to break through the negative narrative about contact lenses and COVID-19, and instead spread positive information about lifestyle, healthcare and vision to reinvigorate the industry.
Category | Winner | Submission |
---|---|---|
Annual Report | First American Equipment Finance Villa of Hope |
FA Impact Report “I Found Hope” |
B2B Integrated Marketing | The Verdi Group First American Equipment Finance |
Panasonic Logiscend ABM Pilot Hyper-focused YMCA Journey |
B2C Integrated Marketing | CountryMax Stores Villa of Hope Monroe Community College |
Canning with CountryMax “I Found Hope” MCC Summer Campaign |
Best Campaign Rejected by a Client | Flynn | Quest Diagnostics |
Best in Branding | Flynn 29 Design Studio |
Plum Life City of Geneva |
Broadcast Video | Flynn | Dick’s House of Sport Teaser Video |
Collateral | CountryMax Stores | CountryMax Winter Bird Guide |
Collateral/Print Piece | CountryMax Stores Villa of Hope |
CountryMax Canning Guide Value Report |
Digital Marketing | First American Equipment Finance | Choice Career Campaign: Putting the Recruit First |
Direct Mail | ADMAR Construction Equipment & Supplies | ADMAR Golf Box |
Influencer Marketing | Brandmint | New Wave Energy: Buffalo Bills QB Josh Allen |
Internal Communications | First American Equipment Finance | The FAEF |
Market Research | Brandmint | Innovation Square |
Most Improved Tactic | First American Equipment Finance | Rochester’s Best Kept Secret |
Organic Social Media | Brandmint | Innovation Square |
Packaging | 29 Design Studio | Brewery Ardennes |
Paid Search and/or Display | Flynn | Quest Direct |
Paid Social Media | The Bonadio Group Flynn |
Construction Campaign Advancing Dialysis |
Product Launch | McDougall Communications (with Truth Collective) | Game On, Presbyopia: CooperVision Introduces MyDay Multifocal |
Radio Commercial | Brandmint | New Wave Energy Audio Campaign |
Small Budget Campaign | Brandmint | Innovation Square Lease Up |
Small Business Campaign | McDougall Communications 29 Design Studio Brandmint |
Alerting the World to MADE: Mask Associated Dry Eye The Green Cow Reopening Innovation Square Conversion Campaign |
Special Event | First American Equipment Finance McDougall Communications |
Dental Panel Discussion Series WCO Virtual Event on Myopia Management |
Tradeshow Marketing | Cerion Nanomaterials | Navigating the Challenges of COVID-19 for In-Person Events |
TV Commercial | Flynn | Canandaigua National Bank & Trust Wealth Management “A New Picture” |
Video | First American Equipment Finance Villa of Hope |
YMCA Client Video Rachel’s Success |
Website | EPI The Strong Museum Makeway Flynn |
Empowering People’s Independence museumofplay.org Makeway Website Plum Life |