AMA Rochester Hosts 10th Annual Pinnacle Awards Event; Announces 2022 Winners & Marketer of the Year

Rochester, NY (June 15, 2022) – The Rochester Chapter of the American Marketing Association (AMA Rochester) held its annual Pinnacle Awards on June 15th at Comedy@the Carlson. This year marked the 10th anniversary of the event.

The Pinnacle Awards is an event hosted by AMA Rochester where local marketers are recognized for their program strategy, tactics, creative – and importantly results. Earlier this year, 110 entries were submitted from both for profit and not-for-profit companies in the Rochester region.

Local Rochester businessman and comedian David Mammano served as the emcee and announced winners in 28 categories, including the coveted Marketer of the Year Award.

The 2022 Marketer of the Year Award winners, honoring outstanding overall strategy, creative and results are:

  • For Profit: First American Equipment Finance
  • For Profit: Flynn
  • Not-for-Profit: Villa of Hope

The 2022 Resiliency Award winners, recognizing the extraordinary efforts taken by marketing professionals as they rose to meet the many challenges presented by COVID-19 are:

  • For Profit: Cerion Nanomaterials for their strategic approach to trade shows in 2021 that addressed the challenges that COVID presented with creative, interactive measures that provided opportunities for safe personal engagement.
  • Not-for-Profit: McDougall Communications partnered with the Contact Lens Institute (CLI) to break through the negative narrative about contact lenses and COVID-19, and instead spread positive information about lifestyle, healthcare and vision to reinvigorate the industry.
CategoryWinnerSubmission
Annual Report First American Equipment Finance

Villa of Hope
FA Impact Report

“I Found Hope”
B2B Integrated Marketing The Verdi Group

First American Equipment Finance
Panasonic Logiscend ABM Pilot

Hyper-focused YMCA Journey
B2C Integrated Marketing CountryMax Stores

Villa of Hope

Monroe Community College
Canning with CountryMax

“I Found Hope”

MCC Summer Campaign
Best Campaign Rejected by a ClientFlynnQuest Diagnostics
Best in Branding Flynn

29 Design Studio
Plum Life

City of Geneva
Broadcast Video FlynnDick’s House of Sport Teaser Video
Collateral CountryMax StoresCountryMax Winter Bird Guide
Collateral/Print PieceCountryMax Stores

Villa of Hope
CountryMax Canning Guide

Value Report
Digital Marketing First American Equipment FinanceChoice Career Campaign: Putting the Recruit First
Direct Mail ADMAR Construction Equipment & SuppliesADMAR Golf Box
Influencer MarketingBrandmintNew Wave Energy: Buffalo Bills QB Josh Allen
Internal CommunicationsFirst American Equipment FinanceThe FAEF
Market ResearchBrandmintInnovation Square
Most Improved TacticFirst American Equipment FinanceRochester’s Best Kept Secret
Organic Social MediaBrandmintInnovation Square
Packaging29 Design StudioBrewery Ardennes
Paid Search and/or DisplayFlynnQuest Direct
Paid Social MediaThe Bonadio Group

Flynn
Construction Campaign

Advancing Dialysis
Product LaunchMcDougall Communications (with Truth Collective)Game On, Presbyopia: CooperVision Introduces MyDay Multifocal
Radio CommercialBrandmintNew Wave Energy Audio Campaign
Small Budget CampaignBrandmintInnovation Square Lease Up
Small Business CampaignMcDougall Communications

29 Design Studio

Brandmint
Alerting the World to MADE: Mask Associated Dry Eye

The Green Cow Reopening

Innovation Square Conversion Campaign
Special EventFirst American Equipment Finance

McDougall Communications
Dental Panel Discussion Series

WCO Virtual Event on Myopia Management
Tradeshow MarketingCerion Nanomaterials Navigating the Challenges of COVID-19 for In-Person Events
TV CommercialFlynnCanandaigua National Bank & Trust Wealth Management “A New Picture”
Video First American Equipment Finance

Villa of Hope
YMCA Client Video

Rachel’s Success
WebsiteEPI

The Strong Museum

Makeway

Flynn
Empowering People’s Independence

museumofplay.org

Makeway Website

Plum Life

 

 

AMA Pinnacle is made possible by our generous sponsors!
Thank you!