This lunchtime seminar will focus on how to engage customers with the latest digital media tactics: Snapchat, Twitter, Video, Chatbots, and More.

Customer experience is the heart of marketing for every industry. While it has always been a marketing focus, today’s businesses—at least the successful ones—have embraced customer-centric social media strategies to create effective connections. Social media strategies should market less and sell more. Often, brands use social media to blast highly generic content—content that people are ignoring. Social media should be personalized too, and it’s not too hard to accomplish. Use social media for the frontline marketing of sales and services.

AMA Rochester’s Social Media Chair Extraordinaire, Zach Cedruly, Google AdWords Coordinator, CGI will lead a panel discussion designed to provide tips and ideas on best practices for using social media to provide excellent customer service, featuring:

Mike McDougall, Founder and CEO, McDougall Communications
Nicole VanDenBergh, Social Media Coordinator, CGI Communications
Emi Moriuchi, Assistant Professor, RIT, New Media Marketing

A BIG thank you to our media sponsor:

Spectrum Reach


AMA | Rochester


City Grill
384 East Ave
Rochester, NY 14607 United States
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(585) 222-2489