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Robotics, Advanced Analytics & Artificial Intelligence an AMA Connect Lunch

February 24, 2020 @ 12:00 pm - 1:30 pm

Join us for an overview and Q&A on Robotics, Advanced Analytics & Artificial Intelligence–an American Marketing Association Connect Event

John D. Clayton, Chief Analytics Officer of the Verdi Group will present a concise overview of Robotics, Advanced Analytics and Artificial Intelligence to help introduce  non-scientists to these increasingly important practice areas. You will hear interesting history, useful definitions and compelling case studies.

John has 30 years of experience in direct marketing, Big Data database management and advanced analytics. Formerly a California-based executive specializing in advanced analytics at Accenture, the world’s largest technology consulting firm, John has worked on clients ranging from Microsoft to the Royal Shakespeare Company. His specialty is creating high ROI for marketing clients using predictive analytics’ best practices and technologies. John is a recognized leader in the science of Econometrics, having been one of the first to apply Marketing Mix Modeling & Optimizations starting in 2003. He has helped his clients develop optimized marketing plans based on the latest technologies. John’s strength is in rationalizing and defending Marketing allocations and budgets to CFOs and other C-Suite decision-makers. In his 16 years doing Marketing Mix Modeling & Optimizations, John has had CMO clients at ABC, Daimler Benz, eHarmony, Microsoft, NBC, VISA and The Walt Disney Company, to name a few.

John is also a board member at the MBL division of the University of Chicago. A graduate of Duke University and The Wharton School of the University of Pennsylvania, John is still active at Accenture doing diversity recruitment from Duke and Wharton. John is a proud Rochesterian, having spent 24 years here in the Flower City.


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