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Social Media Breakfast Series | March: Creative and Messaging
March 25 @ 7:45 am - 9:00 am
A Big Bowl of Social Advertising | How to Eat Paid Social Strategy and Execution for Breakfast
Media planning and buying used to be reserved for specialized agencies and deeply entrenched professionals. That’s no longer the case; in-house marketing teams, PR firms, and full-service agencies have owned social media for over a decade. Now that paid promotion is the core of every social marketing strategy, the work we do as professionals requires knowledge about this deeply complicated advertising environment. Adapting to the rapidly changing world of social advertising is a constant work-in-progress. For every change Facebook makes, there’re a new set of challenges to overcome.
This live interview series, hosted by digital marketing leader Kyle Psaty, will explore the challenges facing social advertising practitioners today. Together with his monthly guests, he’ll detail what’s possible strategically and get into the details of making it work day-to-day.
Wednesday, Mar 25: Creative and Messaging | Advertising authentically in the human world of social
Video has become extremely popular in social advertising. Production value can really matter, getting your point across in 3 seconds or less is critical, and the need to tailor creative so that it feels native to the platform will never go away.