The Rochester Chapter of the American Marketing Association (AMA Rochester) is excited to announce the finalists for the 2022 annual Pinnacle Awards. The Pinnacle Awards is an annual event hosted by AMA Rochester where local marketers are recognized for their program strategy, tactics, creative – and importantly results. This year, winners will be awarded in 24 categories, including Marketer of the Year, and a special Resiliency award – recognizing a company whose marketing efforts to adapt and overcome during COVID-19 were both creative and successful.
Join us as we present the 2022 Pinnacle Awards celebrating Marketing Excellence!
Wed, June 15, 2022
5:30 PM – 8:00 PM EDT
Good luck to this year's finalists!
Category | Finalists |
---|---|
Annual Report | Inspiring Impact Through an Annual Report (First American Equipment Finance) Canandaigua National Corporation Annual Report (Flynn) 2021 Villa Annual Report (Villa of Hope) Together Forward: The Bonadio Group’s Inaugural Annual Report |
B2B Integrated Marketing | Hyper-Focused YMCA Journey (First American Equipment Finance) Game On, Presbyopia: CooperVision Introduces MyDay Multifocal (McDougall Communications with Truth Collective) The Bonadio Group 2021 Digital Campaign Planting, Growing and Thriving in 2021 (Linden Digital Marketing) ADMAR Awareness Campaign Panasonic Logiscend ABM Pilot (The Verdi Group) QuickFi® Dealer Network Program Rollout |
B2C Integrated Marketing | "I found hope" (Villa of Hope) Rochester Colonial "So Many Reasons" (Flynn) Canning with CountryMax Whitney Young Health "Here for You" Brand Campaign (The Marketing Collaborative) MCC Summer Campaign Manning & Napier Prosper Campaign |
Best in Branding | PlumLife Branding (Flynn) Breathing New Life into the First American Brand CountryMax Jingle Geneva Made (29 Design Studio) Forsythe Jewelers Branding Living Hope Treatment Center logo (Villa of Hope) |
Collateral/Print Piece | From PDF to Digital Collateral Library (First American Equipment Finance) CountryMax Winter Bird Guide Manning & Napier Tax Guides A Transformational Template to Advance ABM (First American Equipment Finance) CountryMax Canning Guide Value Report (Villa of Hope) |
Digital Marketing | Choice Career Campaign: Putting the Recruit First (First American Equipment Finance) CountryMax Holiday Gift Guide CareStream Virtual NDT |
Direct Mail | Barasch & McGarry (Flynn) CountryMax Winter Bird Guide ADMAR Golf Box |
Internal Communications & Influencer Marketing | New Wave Energy_Buffalo Bills Quarterback Josh Allen (Brandmint) The FAEF Formula (First American Equipment Finanace) |
Market Research | Genuine Foods (29 Design) Innovation Square (Brandmint) |
Most Improved Tactic | The Secret’s Out… First American is no longer “Rochester’s Best Kept Secret” Flynn Social Media CountryMax Email Makeover The Bonadio Group Construction Social Media Campaign |
Organic & Paid Social Media | Choice Career Campaign: Putting the Recruit First (First American Equipment Finance) The Bonadio Group Construction Innovation Square (Brandmint) Advancing Dialysis (Flynn) |
Paid Search & Display | Quest Diagnostics (Flynn) New Wave Energy Keep it in the Pocket (Brandmint) Stockham Lumber: Lumber Shortage & Rising Prices (Brandmint) |
Product Launch | Game On, Presbyopia: CooperVision Introduces MyDay Multifocal (McDougall Communications) FIFCO Labatt Good At Activation (Brandmint |
Resiliency Award | FAEF: The First American Formula Strategically Navigating the Challenges of COVID-19 for In-Person Events (Cerion Nanomaterials) CountryMax Return to Live Events Helping America See Tomorrow (McDougall Communications) |
Small Budget Campaign | Dental Panel Discussion Series (First American Equipment Finance) Together Forward: Leveraging Content to Reach Stakeholders During Difficult Times (The Bonadio Group) Innovation Square Lease Up (Brandmint) Bayou Burnin' Buffalo Hot Sauce (Coast Professional Inc) |
Small Business Campaign | RTMA/Soucier Design, Caleb Parker Cinema, Causewave Finger Lakes Youth Apprenticeship Program The Green Cow Reopening (29 Design Studio) Innovation Square Conversion Campaign (Brandmint) Rubino's & Stoneyard Cannoli Cream Ale (Rubino’s Italian Foods) Alerting the World to MADE: Mask-Associated Dry Eye (McDougall Communications) |
Special Event | Dental Panel Discussion Series (First American Equipment Finance) CountryMax Halloween Pet Costume Contest WCO Virtual Event on Myopia Management (McDougall Communications) |
Tradeshow Marketing | Strategically Navigating the Challenges of COVID-19 for In-Person Events (Cerion Nanomaterials) CareStream Virtual NDT Adaptec Solutions/Forge Fair |
TV & Radio Commercials | Canandaigua National Bank & Trust Wealth Management “A New Picture” (Flynn) New Wave Energy Pizza Chef (Brandmint) New Wave Energy (Brandmint) |
Video | YMCA Client Video (First American Equipment Finance) RTMA/Soucier Design, Caleb Parker Cinema, Causewave Finger Lakes Youth Apprenticeship Program Rachel's Success (Villa of Hope) Adaptec Solutions/Case Farms Dick's House of Sport Teaser Video (Flynn) |
Website | Makeway Website Plum Life Website (Flynn) ITX Website Empowering People's Independence Website Forsythe Jewelers Site (Brandmint) The Strong Museum: museumofplay.org |
Packaging | Brewery Ardennes (29 Design) Putting Education First (First American Equipment Finance) |