The American Marketing Association (AMA) at the national level and Rochester Chapter level connects students to marketers across all specialties to collaborate, network, gain practical experience and empower a student career.
AMA | Rochester annually honors one of its affiliated collegiate chapters with the AMA | Rochester Collegiate Chapter Excellence Award (CCEA). Award criteria is based on a collegiate chapter’s leadership, membership, programs, professional development, community service, involvement with the American Marketing Association at the national level, and involvement with AMA | Rochester at the local level.
2013 panel of judges
- Jennifer Hamberger, Chief Marketing Officer at Freed Maxick CPAs
- Marjorie Stell, Director Strategy and Planning Retail Systems Solutions at Kodak
- James Byrnes, Vice President, Chief Marketing Officer at Erdman Anthony
- Susan Stoev, Qualitative Research Director at Ipsos Understanding UnLtd.
This year, the CCEA has been awarded to St. John Fisher College Chapter of AMA.
The marketing club started in May 2010 and the club has continued to grow and maintain a high level of success. The club attended the 2013 AMA International Collegiate Conference in New Orleans and received several international AMA awards including: “Outstanding Chapter Plan 2012-2013”, “Outstanding Marketing Week Events 2012-2013”, and “AMA Saves Lives Video Competition”: Fall 2012 3rd place, number of video views, Fall 2012 4th place, total videos submitted, Spring 2013 4th place, number of video views, Spring 2013 5th place, total number of videos submitted.
St. John Fisher College’s AMA Collegiate Chapter faculty advisor is Dr. Monica Hodis and the 2012-2103 Student President is Christian Gonzalez. As winner of this year’s CCEA, the chapter receives a $1,000 award for future collegiate chapter activities.
Pictures of the winners are part of Pinnacle Awards Facebook photo album.
Author: Russell McDonald, AMA | Rochester – VP Collegiate Relations
Russ previously worked at Xerox Corporation as a Senior Marketing Manager in the Office OEM Group with prior assignments in product engineering, product management, manufacturing, supply chain, and holds several patents. He understands the importance of customer needs related to design, product service, and commercialization. He has extensive program, project, and team leadership experience with particular skill in leading less-than-precisely defined initiatives. Currently serves on several other not-for-profits as a Board of Director including AHEAD Energy – Marketing & Planning and Partners in Restorative Initiatives – Treasurer. Russ holds a B.S. in Industrial Technology and MBA from the University of Bridgeport Connecticut.