Michelle Chiantera, VP, Americas Growth Marketing at Cisco presented her key insights about events at our November Luncheon. Michelle opened with an event marketing truth – customers demand highly personalized experiences. Marketers who attended the event learned that 85% of buyers will dismiss a seller in the first interaction if they don’t receive tailored information. However, those companies that cultivate a personalized omnichannel experience connect with their customers. And because they connect, they also reap the benefits of increased YOY growth, order value, and close rates.
In her blog, Create Meaningful & Memorable Events Through a Personalized Experience, Michelle details how showing up in more impactful ways with seamless events has come to life at Cisco.
1. Make the Right Investments in the Right Marketing Events
2. Bring Together Digital and Physical Experiences in your Marketing Events
3. Emotionally Connect with your Customers at Marketing Events
AMA Rochester hosts awesome marketing events every month so you always have an opportunity to connect with your community. Keep up with us on social to stay in the loop on upcoming events.