--- title: A Marketing Love Story in Rochester description: By James Mignano Did you know that marketers are some of the least lovable people? With even stockbrokers and lawyers finishing ahead of marketers, it is safe to say that “marketing has a lovability problem.” Last week, Mike Volpe, CMO of HubSpot, was in Rochester to discuss how the role of marketing has shifted as Read More… --- [Subscribe to our mailing list](https://www.ama-rochester.org/newsletter-sign-up) [![Rochester](https://www.ama-rochester.org/hs-fs/hubfs/raw_assets/public/AMARochester_September2022/images/ama-roc-logo-270x90-1.png?width=290&name=ama-roc-logo-270x90-1.png "Rochester")](https://www.ama-rochester.org/) [Join AMA | Rochester Today!](https://www.ama.org/ama-member-benefits/) Toggle navigation - [About](https://www.ama-rochester.org/about) - [About AMA Rochester](https://www.ama-rochester.org/about) - [Meet the Board](https://www.ama-rochester.org/about/meet-the-board) - [Volunteer Interest Form](https://www.ama-rochester.org/volunteer-interest-form) - [Career Center](https://jobs.ama-rochester.org/) - [Contact Us](https://www.ama-rochester.org/contact-us) - [Membership](https://www.ama-rochester.org/membership) - [Events](https://www.ama-rochester.org/upcoming-events) - [Pinnacle Awards](https://www.ama-rochester.org/pinnacle-awards) - [Blog](https://www.ama-rochester.org/blog) - [Collegiate Relations](https://www.ama-rochester.org/collegiate) - [Sponsors](https://www.ama-rochester.org/sponsors) ## Blog **April 15, 2014** by **AMA Rochester** ## A Marketing Love Story in Rochester *[![Inbound Marketing: A Love Story](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)By [James Mignano](https://twitter.com/j_mignano)* Did you know that marketers are some of the least lovable people? With even stockbrokers and lawyers finishing ahead of marketers, it is safe to say that “marketing has a lovability problem.” Last week, [Mike Volpe, CMO of HubSpot](https://www.hubspot.com/company/management/mike-volpe), was in Rochester to discuss how the role of marketing has shifted as consumers have gained more power and control in the buying process. Among the insights that Mike provided were four ways to produce marketing that people truly love: - **Free tools** like [HubSpot’s Marketing Grader](https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0CEAQFjAA&url=http%3A%2F%2Fmarketing.grader.com%2F&ei=9i1NU_qBIfKgyAGwvYHoDw&usg=AFQjCNGryq0bpSmW303J-CMJ6n0P7WgEKA&bvm=bv.64764171,d.aWc) provide a service that people want and need to use – and simultaneously generates awareness of HubSpot’s product offering. - **“Freemium”** models offer users a free product or service with the promise of additional features when they upgrade their account. - Providing **content** in the form of blogs, podcasts and webinars will keep your brand present in a consumer’s mind. - Content is important, but sometimes we forget to pair it with **context. **Marketers need to utilize all of the information they have about their customers in order to give them the best personalized experience and usher them through the sales funnel. This Slideshare provides more detail on those ideas: \[slideshare id=17142175&doc=inboundmarketing-alovestory-hubspot-mikevolpe-130312141604-phpapp01\] **[Inbound Marketing: A Love Story](https://www.slideshare.net/HubSpot/inbound-marketing-a-love-story)** from ****[HubSpot](http://www.slideshare.net/HubSpot)**** Did you attend last week’s event? Please tell us something you learned from Mike Volpe in the comments below! Editor’s note:  Photos from the event are in a [**Facebook Album**](https://www.facebook.com/media/set/?set=a.10154071758300002.1073741842.119990320001&type=3). ## Post navigation [Local College Students Mentored by Rochester Marketing Professionals](https://www.ama-rochester.org/blog/2014/04/08/local-college-students-mentored-by-rochester-marketing-professionals) [2014 Pinnacle Awards: Finalists Announced](https://www.ama-rochester.org/blog/2014/04/25/2014-pinnacle-awards-finalists-announced) #### AMA | Rochester [![Newsletter Sign Up](https://no-cache.hubspot.com/cta/default/22487987/interactive-181852606349.png)](https://www.ama-rochester.org/hs/cta/wi/redirect?encryptedPayload=AVxigLLYUOhSHfOkl%2BTh9eOqB3My2U%2B7rbzjGztvTnlkMXsNKPyBtFXBMA90W49k2ZP0Hm6s4RohXUpOfm7FLxwwxREf5AgpVja%2FyndQyBnZm6fduH91sE38TOrfhMiKNimh940cbnGF8JeJdjR%2FSy%2FeqyTYuvlxI4MOirVWc6S%2Fj7EFpCEwDfz0I4FnHd8zC4HdJW1tRg%3D%3D&webInteractiveContentId=181852606349&portalId=22487987) - [About](https://www.ama-rochester.org/about) - [Membership](https://www.ama-rochester.org/membership) - [Events](https://www.ama-rochester.org/upcoming-events) - [Pinnacle Awards](https://www.ama-rochester.org/pinnacle-awards) - [Collegiate Relations](https://www.ama-rochester.org/collegiate) - [Blog](https://www.ama-rochester.org/blog) - [Sponsors](https://www.ama-rochester.org/sponsors) AMA | Rochester is the only professional association in the Western New York and Upstate New York Region specifically for marketers, by marketers. Join us to network, gain access to unique programming, and be a part of our growing community. ![BecomeMember](https://www.ama-rochester.org/hs-fs/hubfs/raw_assets/public/AMARochester_September2022/images/Spring-2017_AMA-300x250-Omni-SYD.jpg?width=300&name=Spring-2017_AMA-300x250-Omni-SYD.jpg "BecomeMember") ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "AMA Rochester", "url" : "https://www.ama-rochester.org/blog/author/chris-stocking-president-ama-rochester-1" }, "dateModified" : "2022-09-16T15:37:09.370Z", "datePublished" : "2014-04-15T09:33:01.000Z", "headline" : "A Marketing Love Story in Rochester", "mainEntityOfPage" : { "@id" : "https://www.ama-rochester.org/blog/2014/04/15/a-marketing-love-story-in-rochester", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.ama-rochester.org/hubfs/AMA%20Rochester_Logo%202_Navy.png" }, "name" : "AMA | Rochester" } } ```