--- title: Tips for a Top LinkedIn Company Page description: Tina Clark Manager, Digital and Social Media Strategy, Roberts Communications http://www.robertscomm.com/ Linkedin has evolved as a top social channel for business content. Beyond recruiting, it provides a platform for thought leadership and engagement. With over 380 Million members from over 200 countries, LinkedIn is a crucial tool to drive awareness of your company and connect Read More… --- [Subscribe to our mailing list](https://www.ama-rochester.org/newsletter-sign-up) [![Rochester](https://www.ama-rochester.org/hs-fs/hubfs/raw_assets/public/AMARochester_September2022/images/ama-roc-logo-270x90-1.png?width=290&name=ama-roc-logo-270x90-1.png "Rochester")](https://www.ama-rochester.org/) [Join AMA | Rochester Today!](https://www.ama.org/ama-member-benefits/) Toggle navigation - [About](https://www.ama-rochester.org/about) - [About AMA Rochester](https://www.ama-rochester.org/about) - [Meet the Board](https://www.ama-rochester.org/about/meet-the-board) - [Volunteer Interest Form](https://www.ama-rochester.org/volunteer-interest-form) - [Career Center](https://jobs.ama-rochester.org/) - [Contact Us](https://www.ama-rochester.org/contact-us) - [Membership](https://www.ama-rochester.org/membership) - [Events](https://www.ama-rochester.org/upcoming-events) - [Pinnacle Awards](https://www.ama-rochester.org/pinnacle-awards) - [Blog](https://www.ama-rochester.org/blog) - [Collegiate Relations](https://www.ama-rochester.org/collegiate) - [Sponsors](https://www.ama-rochester.org/sponsors) ## Blog **September 16, 2015** by **AMA Rochester** ## Tips for a Top LinkedIn Company Page #### **[Tina Clark](https://www.linkedin.com/profile/view?id=ADEAAAACz_gBrwEsN2Z0QocnWqmXgd4b6r9K8YI&authType=OPENLINK&authToken=B5pe&locale=en_US&srchid=192627581442450683287&srchindex=1&srchtotal=5&trk=vsrp_people_res_name&trkInfo=VSRPsearchId%3A192627581442450683287%2CVSRPtargetId%3A184312%2CVSRPcmpt%3Aprimary%2CVSRPnm%3Atrue%2CauthType%3AOPENLINK)** Manager, Digital and Social Media Strategy, Roberts Communications [http://www.robertscomm.com/](http://www.robertscomm.com/) ![Is LinkedIn just Facebook for Old People?](https://www.ama-rochester.org/hs-fs/hubfs/Imported_Blog_Media/Facebook-for-Old-300x201-1.png?width=300&height=201&name=Facebook-for-Old-300x201-1.png)Linkedin has evolved as a top social channel for business content. Beyond recruiting, it provides a platform for thought leadership and engagement. With over 380 Million members from over 200 countries, LinkedIn is a crucial tool to drive awareness of your company and connect with current and future customers and employees. Here are some tips and best practices to optimize your company’s LinkedIn presence. **POPULATE ALL VISUALS** Visual provide the opportunity to highlight your brand in a way that will capture attention and turn your page visitors into followers. **Tips:** - Use eye-catching imagery for the cover image. - Change your cover photo every month or so to prevent it losing its impact. - Keep copy to a minimum on the cover photo; do not include logo as it is already displayed on the page. - Make sure images are high quality and look crisp and clear once uploaded. ![Use eye-catching imagery for the cover image.](https://www.ama-rochester.org/hubfs/Imported_Blog_Media/cover_photo.png) **POPULATE ALL INFORMATION** From Company Name and Description to Year Founded, this information will present a professional presence and provide potential customers and employees with a full picture of your company. **Tips:** - Describe what you do, why you’re different, what services you provide, and your areas of expertise. - Keep it simple and succinct, not too much copy. - Express your main message in the first 270 characters so it is visible on screen. - Verify that all links are working correctly. - Keep information updated, making changes as appropriate. - Use industry-relevant target SEO words in your description to show in search results within LinkedIn. **EXTEND YOUR REACH** Add visibility to your LinkedIn presence by sharing the URL across all other assets. Extend your reach even further by encouraging employees to connect, engage and share content. **Tips** - Add LinkedIn logo and link to collateral, email signature, company website, etc. - Engage employees to follow your page and share updates. - Mention and link to your LinkedIn page(s) on your Facebook and Twitter channels. **CONNECT AND ENGAGE** Linkedin is a two-way street – it offers the opportunity to engage directly with your customers, fostering interest, enthusiasm and loyalty. Update your page often with posts ranging from company news and blogs (original content) to industry-relevant article links (curated content). **Tips** - Publish regularly – maintain a consistent cadence with a minimum of 2 posts per week. - Post a mix of original and curated content. - Post visual content – photos, videos, infographics, SlideShare presentations, etc. - Be useful – inspire, educate and motivate your audience. Tell stories rather than market. Connect rather than promote. ![Be useful – inspire, educate and motivate your audience. Tell stories rather than market. Connect rather than promote.](https://www.ama-rochester.org/hubfs/Imported_Blog_Media/roberts.png) - Monitor and respond – engage with anyone who asks questions or responds to your updates. - Use analytics to inform future posts – look for posts with high engagement rates to learn which type of content or writing that resonates with your followers. - Check your page’s follower demographics for further insight on your customers. **IN SUMMARY** In summary, maximize the benefits of LinkedIn by presenting a complete and active view into your company. Show thought leadership, connect and engage with future employees and customers, and raise brand awareness. 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