Create Meaningful & Memorable Events Through a Personalized Experience
Michelle Chiantera, VP, Americas Growth Marketing at Cisco presented her key insights about events at our November Luncheon. Michelle opened with an event marketing truth – customers demand highly personalized experiences. Marketers who attended the event learned that 85% of buyers will dismiss a seller in the first interaction if they don’t receive tailored information. However, those companies that cultivate a personalized omnichannel experience connect with their customers. And because they connect, they also reap the benefits of increased YOY growth, order value, and close rates.