Your future is calling. Are you ready?

Go Deeper than Web Analytics

Attendees got a good overview of this very complex topic from Laurie Dwyer, owner/president, STRATEGIC INSITE, LLC, & senior lecturer, Marketing RIT Saunders College of Business. People often automatically think of web analytics when talk turns to marketing analytics. But it should be a much bigger initiative. Yes, online tools and conversion opportunities open the Read More…

The Beginner's Guide to Blogging

The Beginner's Guide to Managing Blog Content

Sarah Ellis, marketing communications specialist, Office of College Enrollment, University of Rochester  User-generated content has become a key component of most marketing strategies. It saves time, helps create an authentic voice, and highlights the ambassadors who eagerly celebrate your brand. Hosting a blog is a great way to create a space for these voices and Read More…

Analytics, marketing analytics, Speed Dating

Leverage Internal Data to Drive Next Month's Editorial Calendar

Erica Bizzari, content marketing manager, Paychex Businesses are publishing more content than ever. According to Content Marketing Institute’s 2015 B2C Content Marketing research, 48 percent of marketers publish content daily or multiple times per week and 69 percent are creating more content than they did last year. Is your business committed to a content strategy? Read More…

The can of worms you actually want to rip open for your business.

Marketing Analytics: The Can of Worms You Must Rip Open

By Laurie Dwyer, president, StrategicInsite 4 reasons why not opening your can of worms now can lead to trouble tomorrow. Metaphorically speaking, to open a can of worms is to attempt to solve a problem, only to inadvertently create even more trouble. As many fishermen will attest, opening a can of worms can oftentimes mean much Read More…

Your future is calling. Are you ready?

NEWS: Fast Track Your Digital Marketing

PRESS RELEASE For Immediate Release Contact: Katie Kilfoyle Remis, AMA|Rochester, Mobile: 585.729.2204 katie.kilfoyle@ama-rochester.org Fast Track Your Digital Marketing Know-How With AMA|Rochester Oct. 28 Rochester NY – Digital marketing has become a cornerstone of strategic communications in the digital age. But knowing which channel to use and when can be confusing. In addition, marketers need to Read More…

why your employees should be using LinkedIn

Forbes: 18 Reasons Why You Need Every Employee Using LinkedIn Every Day

Corporations are finally waking up to the fact that they need to engage all their people in social media. The impact of social media on a company’s brand is monumental, and it affects everyone throughout your organization – from the entry-level millennials you just hired to your CEO. Senior management often balks at the need Read More…

Are you LinkedIn for business? You should be. Find out why.

42 LinkedIn Inside Sales Tips eBook

Did you know LinkedIn performs 7 times better than email in some cases? The 42 LinkedIn Inside Sales Tips eBook will tell you how, along with other tips to help you drive new business. Learn critical practices to help you connect better with prospects and customers and increase revenue. Grab your copy of the eBook Read More…

Use eye-catching imagery for the cover image.

Tips for a Top LinkedIn Company Page

Tina Clark Manager, Digital and Social Media Strategy, Roberts Communications http://www.robertscomm.com/ Linkedin has evolved as a top social channel for business content. Beyond recruiting, it provides a platform for thought leadership and engagement. With over 380 Million members from over 200 countries, LinkedIn is a crucial tool to drive awareness of your company and connect Read More…

In a social economy, it's more important than ever to get and stay connected .

Fall Back On These Networking Tips

As marketers, virtual networking is embedded in our daily lives. We grow followers; connect with others, and identify industry leaders to follow. But how much time do we spend improving our in-person networking skills? Wait. In-person networking? Face to face with people? Attending a networking event can be a little scary for some of us, Read More…