A good logo should convey the intended message to your audience without additional explanation or context, according to Brand Profiles. Here are their 5 principles of effective logo design. You can read the complete article here.
- Simplicity: less is more
- Memorable: make it stick
- Timeless: strive for longevity
- Versatile: flexible to look good on today’s digital devices as well as print
- Relevant & Appropriate: appeals to your particular target audience
Want to go deeper? Read ‘65 expert logo design tips’ at Creative Blog. It also includes resources for free fonts and online design sites.