First American Equipment Finance and Monroe Community College were named Marketers of the Year last night at the annual AMA Rochester Pinnacle Awards Ceremony!
Thirty-two additional trophies in multiple categories also were awarded during the lively event at Comedy@ The Carlson Thursday night. The awards recognize marketing campaigns and tactics that deliver measurable results. And the competition gets fiercer each year. A record number of submissions – 97- were entered this year. The submissions were judged by the Columbus Ohio chapter of the American Marketing Association.
Attendees sipped cocktails and grazed on tasty locally-made hors d’oeuvres as they viewed the finalists’ entries on display and caught up with colleagues and industry friends. This year’s emcee was Sydney Bell, co-host of the popular Queen Speaking Podcast, who kept the program moving along. The inclusion of door prizes donated by many of Rochester’s favorite businesses added to the fun of the event.
Thank you to Pinnacle Award Program co-chairs Nikki Nisbet and Zach Cedruly, the amazing volunteer committee members and the AMA Board of Directors for another successful event! Let Zach and Nikki know if you would like to join the committee next year; they can always use more volunteers! Email firstname.lastname@example.org for details.
Special thank you to our Pinnacle sponsors!
Much appreciation goes out to our Rochester business partners who donated fabulous door prizes!
2019 AMA Rochester Pinnacle Award Winners
Marketer of the Year For-Profit: First American Equipment Finance
Marketer of the Year Not for Profit: Monroe Community College
Collateral Profit: First American Equipment Finance
Collateral Not for Profit: Villa of Hope
Digital Marketing Profit: First American Equipment Finance
Digital Marketing Not for Profit: McDougall Communications
Direct Mail/Direct Response Profit: The Verdi Group
Influencer Marketing Blog Profit: WordRapp
Logo Design Not for Profit: SUNY Geneseo
Most-Improved Tactic Profit: First American Equipment Finance
Most-Improved Tactic Not for Profit: Dixon Schwabl
Online Advertising Profit: Ambrell Corporation
Online Advertising Not for Profit: Monroe Community College
Photography Profit: Tipping Point Communications
Print Piece/Packaging Profit: First American Equipment Finance
Small Business Campaign Profit: Rubino’s Italian Foods
Small Business Campaign Not for Profit: Initial Here Creative Services
B2C Integrated Marketing Campaign Profit: WordRapp
B2C Integrated Marketing Campaign Not for Profit: Monroe Community College
B2B Integrated Marketing Campaign Profit: McDougall Communications
Print Advertising Profit: L-Tron Corporation
Website Profit: CaterTrax
Website Not-For-Profit: ITX Corp.
Small Budget Campaign Profit: CaterTrax
Small Budget Campaign Not for Profit: Sundance Marketing, LLC
TV/Radio Spot Profit: Jay Advertising
TV/Radio Spot Not for Profit: MCC Open Doors Television Commercial Spring 2019
Video Profit: Brandtatorship
Video Not for Profit: Tipping Point Communications
Special Event Profit: ITX Corp.
Special Event Not for Profit: Tipping Point Communications
Social Media Initiative Profit: Archetype & Xerox
Social Media Initiative Not for Profit: Dixon Schwabl