Every year, the competition for AMA|Rochester’s Pinnacle awards gets fiercer. This year was no exception, with a record-breaking 113 entries!

It’s challenging to develop marketing tactics and campaigns that are both creative and effective. Yet, according to the judges, Rochester area marketers knocked it out of the park.

“Many of the entries were really on point with strategies and creative solutions. They demonstrated great thinking and creativity,” said Judy Jessen, executive vice president of account services at Mitchell Allen Group in Virginia and one of this year’s judges. “The quality of the entries made the judging experience truly valuable.”

Congratulations to all the finalists! Get your tickets today for the May 19 gala to learn who takes home Pinnacle awards!

Finalists

• Archer Communications for work produced for Hattie’s, The Strathallan, and Trevett Cristo
•  Butler-Till for work produced for Design Pool & Spa and Vance Metal Fabricators
•  Carestream
•  CaterTrax
•  Cause and Effect Strategy for work produced for Mercy Flight of WNY
•  Causewave Community Partners
• Daemen College
• Digu for work produced for Breathe Yoga
•  Dixon Schwabl for work produced for Mengel Metzger Barr, Monroe Community College Foundation, Pace Electronics, Pluta Cancer Center, RBC Heritage, Root Catering, The Great 28 Campaign, UR Medicine/Thompson Health, and Villa of Hope
•  dwaiter for work produced for Boonie and Carestream
• Eastman School of Music
• Excellus BlueCross BlueShield
• Finger Lakes Community College
• Hillside Family of Agencies
•  Ibero
• Icon Films for work produced for UR Medicine
• John Myers for work produced for Carestream, Causewave Community, and Kodak
• Linchpin Strategy for work produced for Rootstock Ciderworks
• Makeway for work produced for Colie’s Cafe and RYP Work4Roc
•  Martino Flynn for work produced for Mentholatum Company, Rich Products, and Windstream Communications
• Mason Marketing for work produced for Fairport Brewing Company
•  Monroe Community College
• Partners + Napier for work produced for ACI Worldwide, BMW Financial Services, Excellus BlueCross Blue Shield, Friendship Dairies, MINI Financial Services, RCSD, Rochester Regional Health and TECGEN
• Paychex
• RIT
• Roberts Communications for work produced for Heritage Christian Services and Xerox
• RSA
• Scott Fisk for work produced for Commit to Inclusion
• Sigma Marketing
• Site Hub for work produced for Neighborworks Rochester
• Starbridge
• Summit Federal Credit Union
• The Verdi Group for work produced for ACM Medical Laboratory, Brickstone by St. John’s, Carestream, and eHealth Technologies
• Tipping Point Communications for work produced for Connors & Ferris
• Willow Center NY
• Zimmet Group for work produced for Xerox
   

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