5LINX takes its packaging to a whole new level Read More…
June 18, 2013 by AMA Rochester
Meeting the Challenge: Overcoming Daunting Obstacles to Achieve Rigorous Goals for RSNA 2012
With the primary goal of driving exhibit traffic, Carestream’s Global Marketing Team overcame... Read More…
June 11, 2013 by AMA Rochester
"Revolutionary" Campaign Exceeds Response Objectives
By Bob Green, President and CEO, The Verdi Group Read More…
June 11, 2013 by AMA Rochester
"Revolutionary" Campaign Exceeds Response Objectives
By Bob Green, President and CEO, The Verdi Group Read More…
May 31, 2013 by AMA Rochester
Tackling Complex Products with Multiple Campaign Touch Points
The Business Situation In 2011, Brite invested in its BriteStar Managed Services platform by... Read More…
May 28, 2013 by AMA Rochester
2013 AMA | Rochester Collegiate Chapter Excellence Award
The American Marketing Association (AMA) at the national level and Rochester Chapter level connects... Read More…
May 6, 2013 by AMA Rochester
The Rebranding of RAMA to AMA|Rochester
How K2 Communications helped the Rochester American Marketing Association focus on its own smarter... Read More…
April 25, 2013 by AMA Rochester
Know the Context of Your Message, Get Better Results
A few weeks ago, I posted a very funny SlideShare about bad ad placements. It was a series of ads... Read More…