As generative AI continues to entrench itself into the marketing profession, it’s important to...Read More…
Picking a Partner: Key Considerations When Selecting a Digital Agency
Labor shortages, changing skillsets and limited resources are all challenges that marketers face.... Read More…
You Have to Teach Your Sales Team How to Use Marketing Content
You've invested time, resources, and expertise into crafting valuable marketing content—blog posts,... Read More…
Seasoned Advice for Early Career Marketing Professionals
On January 23, AMA | Rochester hosted a “Speed Networking” event with St. John Fisher University’s... Read More…
How to Make the Most of a Networking Event
Networking events, although dreaded by some, are a great way to expand your network, exchange... Read More…
AMA|Rochester Announces Board Leadership Appointments, Including Six New Members
Board commits to renewed value, support, and resources for the local marketing community Read More…
Answers in Action
Officially launched on May 16, 2016, the American Marketing Association (AMA) revealed its new... Read More…
Forbes: 18 Reasons Why You Need Every Employee Using LinkedIn Every Day
Corporations are finally waking up to the fact that they need to engage all their people in social... Read More…
What’s the future of LinkedIn?
CEO Jeff Weiner outlines LinkedIn’s growth, value propositions for its members and customers, and... Read More…
42 LinkedIn Inside Sales Tips eBook
Did you know LinkedIn performs 7 times better than email in some cases? The 42 LinkedIn Inside... Read More…