--- title: Join Us for our Understanding & Leveraging Analytics Event on February 8th description: Local experts Dan Beca, Chief Experience Officer at Flynn, Brian Nizinsky, Digital Marketing Manager at Paychex, and Adam Smith, Analytics Director at Imperfect Foods will cover topics such as leveraging analytics for success, cookie-less tracking, preparing for GA4, and more. Sarah Weaver, from Sequent, will be the moderator. image: https://www.ama-rochester.org/hubfs/understanding-analytics-facebook-cover-photo.png --- [Subscribe to our mailing list](https://www.ama-rochester.org/newsletter-sign-up) [![Rochester](https://www.ama-rochester.org/hs-fs/hubfs/raw_assets/public/AMARochester_September2022/images/ama-roc-logo-270x90-1.png?width=290&name=ama-roc-logo-270x90-1.png "Rochester")](https://www.ama-rochester.org/) [Join AMA | Rochester Today!](https://www.ama.org/ama-member-benefits/) Toggle navigation - [About](https://www.ama-rochester.org/about) - [About AMA Rochester](https://www.ama-rochester.org/about) - [Meet the Board](https://www.ama-rochester.org/about/meet-the-board) - [Volunteer Interest Form](https://www.ama-rochester.org/volunteer-interest-form) - [Career Center](https://jobs.ama-rochester.org/) - [Contact Us](https://www.ama-rochester.org/contact-us) - [Membership](https://www.ama-rochester.org/membership) - [Events](https://www.ama-rochester.org/upcoming-events) - [Pinnacle Awards](https://www.ama-rochester.org/pinnacle-awards) - [Blog](https://www.ama-rochester.org/blog) - [Collegiate Relations](https://www.ama-rochester.org/collegiate) - [Sponsors](https://www.ama-rochester.org/sponsors) ## Blog **January 13, 2023** by **AMA Rochester** ## Join Us for our Understanding & Leveraging Analytics Event on February 8th ![Join Us for our Understanding & Leveraging Analytics Event on February 8th](https://www.ama-rochester.org/hubfs/understanding-analytics-facebook-cover-photo.png) AMA | Rochester is excited to present part two of the Navigating the Digital Marketing Landscape event series. This second event, which will focus on digital analytics, is taking place on February 8th at 5:30 p.m. at Pane Vino on Monroe Avenue. Local experts Dan Beca, Chief Experience Officer at [Flynn](https://helloflynn.com/), Brian Nizinsky, Digital Marketing Manager at [Paychex](https://www.paychex.com/), and Adam Smith, Analytics Director at [Imperfect Foods](https://www.imperfectfoods.com/) will cover topics such as leveraging analytics for success, cookie-less tracking, preparing for GA4, and more. Sarah Weaver, from Sequent, will be the moderator. [Get your tickets here!](https://www.eventbrite.com/e/understanding-leveraging-analytics-tickets-513611354387) ## Meet the Experts   *![Dan Beca Headshot](https://www.ama-rochester.org/hs-fs/hubfs/D-Beca-Leadership-8261.png?width=311&height=270&name=D-Beca-Leadership-8261.png)* ##### Dan Beca, Chief Experience Officer, Flynn Dan is the Chief Experience Officer at Flynn and leads the Customer Experience Management practice where he helps clients create customer-centric marketing strategies backed by consumer research and optimized through experience and operational data. For more than fifteen years, Dan has helped a wide array of organizations—including AAA, John Hancock, Kodak, Monro, Pfizer, Valvoline, and Quest Diagnostics—improve their marketing efforts using customer data and helping brands expand into new channels. ![Adam Smith headshot](https://www.ama-rochester.org/hs-fs/hubfs/Adam-Smith-Photo-1.5.23.png?width=320&height=320&name=Adam-Smith-Photo-1.5.23.png) ##### Adam Smith, Analytics Manager, Imperfect Foods Adam has 10+ years of experience in the marketing analytics space, helping organizations to identify actionable insights that drive better decision-making and improved performance. He currently works at Imperfect Foods, which delivers groceries on a mission to eliminate food waste and build a better food system for everyone. ![Brian Nizinsky headshot](https://www.ama-rochester.org/hs-fs/hubfs/BrianN.jpg?width=340&height=227&name=BrianN.jpg) ##### Brian Nizinsky, Digital Marketing Manager, Paychex Brian is a veteran of the digital advertising industry, with 20 years of experience holding positions at DoubleClick, Qualitrol, Kodak, Channel 8, and currently, Paychex. He is the Digital Marketing Manager at Paychex and is responsible for running advertising campaigns to drive brand awareness and leads. Brian is from Brooklyn, NY, and is married with three kids and two dogs. ## Meet the Moderator   *![Sarah Weaver headshot](https://www.ama-rochester.org/hs-fs/hubfs/meet-our-founder-sarah.png?width=343&height=315&name=meet-our-founder-sarah.png)* Sarah Weaver is the founder of [Sequent](https://sequent.solutions/), a boutique marketing consultancy. Sequent helps executives activate their data and research to plot their next market move. Along with her contagious enthusiasm for insights, strategy, and leadership, Sarah brings two decades of cross-functional, cross-industry experience to her consulting practice. Prior to founding Sequent, Sarah worked for a range of market-leading corporations including Pfizer, Citi, Paychex, Bausch + Lomb, and Constellation Brands where she held progressive roles in marketing, market insights, consumer research, data science, forecasting, and operations. Her background also includes working for agency providers, on consumer-focused accounts that included Starbucks, Microsoft, Dick’s Sporting Goods, MassMutual, and Facebook. Event tickets include delicious appetizers. You won’t want to miss out –[click here to register today!](https://www.eventbrite.com/e/understanding-leveraging-analytics-tickets-513611354387) ###### In-Kind Sponsor: [![Rochester Business Journal logo](https://www.ama-rochester.org/hs-fs/hubfs/rbj-logo-2.jpg?width=862&height=153&name=rbj-logo-2.jpg)](https://rbj.net/)   Posted in [Marketing](https://www.ama-rochester.org/blog/tag/marketing), [Digital Marketing](https://www.ama-rochester.org/blog/tag/digital-marketing), [Analytics](https://www.ama-rochester.org/blog/tag/analytics), [Google Analytics](https://www.ama-rochester.org/blog/tag/google-analytics) ## Post navigation [AMA | Rochester Provides Critical Digital Marketing Insights with Multi-Event Series](https://www.ama-rochester.org/blog/ama-rochester-multi-event-series) [Meet the Board: Laura Meyers, VP, Communications & PR](https://www.ama-rochester.org/blog/laura-meyers) #### AMA | Rochester [![Newsletter Sign Up](https://no-cache.hubspot.com/cta/default/22487987/interactive-181852606349.png)](https://www.ama-rochester.org/hs/cta/wi/redirect?encryptedPayload=AVxigLITuIEl19gLgIVnmo%2FXlgJqCCPvQjjWq7Ki5X%2F93K1u6Yr21hzgobTu0prNI3S%2BRLYOo1N90kMh1%2B5N73%2BkAgwEo%2FUGMIeBy%2FG52V1NHa%2Ba%2F3SxaOUflG8K34gm%2BxWFusULvs6Y%2FKCi1UW2FzrqFMkFXYtK6kHkzs%2FFsPPZoXwQzKxNKnltOYO5%2Fu7GZ0p5bUMUeg%3D%3D&webInteractiveContentId=181852606349&portalId=22487987) - [About](https://www.ama-rochester.org/about) - [Membership](https://www.ama-rochester.org/membership) - [Events](https://www.ama-rochester.org/upcoming-events) - [Pinnacle Awards](https://www.ama-rochester.org/pinnacle-awards) - [Collegiate Relations](https://www.ama-rochester.org/collegiate) - [Blog](https://www.ama-rochester.org/blog) - [Sponsors](https://www.ama-rochester.org/sponsors) AMA | Rochester is the only professional association in the Western New York and Upstate New York Region specifically for marketers, by marketers. Join us to network, gain access to unique programming, and be a part of our growing community. ![BecomeMember](https://www.ama-rochester.org/hs-fs/hubfs/raw_assets/public/AMARochester_September2022/images/Spring-2017_AMA-300x250-Omni-SYD.jpg?width=300&name=Spring-2017_AMA-300x250-Omni-SYD.jpg "BecomeMember") ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "AMA Rochester", "url" : "https://www.ama-rochester.org/blog/author/chris-stocking-president-ama-rochester-1" }, "dateModified" : "2023-01-13T13:44:42.365Z", "datePublished" : "2023-01-13T13:44:42.000Z", "headline" : "Join Us for our Understanding & Leveraging Analytics Event on February 8th", "image" : [ "https://www.ama-rochester.org/hubfs/understanding-analytics-facebook-cover-photo.png" ], "mainEntityOfPage" : { "@id" : "https://www.ama-rochester.org/blog/understanding-leveraging-analytics-event", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.ama-rochester.org/hubfs/AMA%20Rochester_Logo%202_Navy.png" }, "name" : "AMA | Rochester" } } ```